A guest article by Werner Kunz, Jochen Wirtz, Nicole Hartley, and James Tarbit. The age of AI is upon us, changing our lives in ways we could never have imagined....
The editors of the Journal of Services Marketing are proud to announce the 2022 winner of the Steve Baron Award for Outstanding Contribution to the Service Research Community: Professor Gaby...
Guest article by G. Huang and K. Sudhir, winners of the SERVSIG Best Service Article Award. We are honored to receive the SERVSIG’s 2022 Best Service Paper Award for our 2021...
Guest article by Stefan Holmlid. In 2021, we celebrated a centenary of suffrage in Sweden. It was a three-year long celebration, covering the century since the decision to the century...
Guest article by Tor W. Andreassen. Recently, passengers were stranded at Schiphol Airport, Atlanta airport, and Manchester airport. Airline companies cancel thousands of departures. Restaurants are hoping for a cold...
Guest article by Lerzan Aksoy, Christopher Lovelock Career Contributions Award Recipient 2022. I am humbled and honored to be named the 29th recipient of the Christopher Lovelock Career Contributions Award. As I have...
Guest article by Dorottya Varga, finalist of the 2022 SERVSIG Best Dissertation Award. The increasingly diverse and complex interactions through various offline and online channels require organizations to carefully manage the key actors at...
Guest article by Marah Blaurock and Alexander Henkel. (More about the Let’s Talk about Service LTAS 2022 event here). 1. Can you tell us a bit about how your team of...
Guest article by Alexander Henkel. (Alexander Henkel co-organize Let’s Talk about Service LTAS 2022 event. Read more here). Social robots are increasingly deployed to interact with consumers in the marketplace,...
Guest article by Tor W. Andreassen. Intelligent technologies will not replace businesses, but businesses that use intelligent technologies will replace those that do not. Intelligent technologies such as artificial intelligence...
Guest article by Ray Fisk. In 1980, I began my career as a marketing scholar obsessed with improving the fairness of services. Now, 42 years later, I am starting a...
Guest article by Laura Colm, finalist of the 2022 SERVSIG Best Dissertation Award. Due to increased competition and commoditization threats, a growing number of manufacturing firms is turning to solution-offerings, with the...