SERVSIG calls for special session proposals for the AMA Summer Marketing Educators’ Conference (August 5-7, 2016) in Atlanta, GA. Bernard Jaworksi (Claremont Graduate University) and Neil Morgan (Indiana University) serve as the conference co-chairs.
We highly encourage you to submit proposals. The SERVSIG committee is especially interested in topics related to the conference theme of “Regaining Relevance: Doing Research that Shapes the Practice of Marketing.” As such, SERVSIG calls for proposals linking services to (one or more of) the six key problems that guide the conference (for those key questions, see https://www.ama.org/events-training/Conferences/Pages/2016-Summer-Academic-Conference-Call-For-Papers.aspx).
Proposals may also be based upon the following services topics:
– Consumer Behavior and Misbehavior in Services
– Business-to-Business Services
– Service Dominant Logic
– Customer Experience and Value Co-Creation
– Building Relationships in Services
– Service Operations Management
– E-Services and Social Media
– Innovation in Services
– Service Design
– Building Sustainability in Services
– International Marketing in Services
– Developing Service Value
– Service Markets and Networks
– Service Supply Chains
– Servicescapes
– Service Encounters
– Service Environment
– Research and Teaching Methods in Services
– Service Recovery and Complaint Management
– Service Productivity
– Branding and Communication in Services
– Tourism Services
– Transformative Services
– Sport Services
– Public and Non-Profit Services.
The objective of SIG-related Special Sessions is to acquaint marketing educators and researchers with new perspectives, theories, and provocative ideas that further the mission of the SIGs. Proposals for these SIG sessions must emanate directly from the leadership of the individual SIGs (i.e., SIG Chair, Vice-Chair for Programs, etc.). As such, proposals should be sent to the SIG leadership and then the SIG leadership should select which proposals they wish to put forward for consideration in the track.
Proposals for these sessions should follow the same general requirements as Special Sessions. They should describe the topic and its importance to marketing, with an emphasis on why the issues in this session should be particularly relevant to SIG members, summarize the issues to be covered, and identify specific individuals (with their qualifications) who will participate. Specificity in the proposal is important. Proposals linking the special session to the conference theme (Improving Business Practice through Marketing Insight) are especially encouraged. Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, specificity of details provided, and the session’s relevance to the conference theme.
Please propose a SIG special session at https://www.ama.org/events-training/Conferences/Pages/SummerCFP-Sessions-and-Tracks.aspx#specialsessions
PROPOSALS ARE DUE FEBRUARY 7, 2016
For additional information (e.g., formatting guidelines) please also see https://www.ama.org/events-training/Conferences/Pages/Summer-Marketing-Educators-Conference.aspx
If you have any questions concerning the proposal, please feel free to contact Werner Kunz (Chair, SERVSIG), werner.kunz@umb.edu, or Martin Mende (Program Officer, SERVSIG), mmende@fsu.edu.
Photo: Marcia Todd
