Call for Papers for a Special Issue of the Journal of International Marketing
“Intelligent Automation and Artificial Intelligence in Marketing”
Guest Co-Editors: Bonfrer A, Laszlo Sajtos L, Wirtz J & Hermann E.
Deadline: 31 December 2024
The origin of automation and artificial intelligence (AI) dates back to the 1940s, to the emergence of neural networks and the Turing test. Business professionals and researchers have invested in intelligent automation (IA) and AI technologies such as service robots, robotic process automation, generative AI, machine learning, and affective or cognitive computing, to name a few. With recent developments in sensors and smart technologies, and large language models (LLMs) now with enhanced capability to learn and to process information at large scale and emulate human capabilities, the importance of automation is accelerating.
Submission deadline: 31 December 2024
Planned publication date: Mid to late 2025
Special Issue Editors
– André Bonfrer, Deakin University
– Laszlo Sajtos, University of Auckland Business School.
– Jochen Wirtz, National University of Singapore.
– Erik Hermann, ESCP Business School Berlin.
