Call for paper for a Special Issue in Journal of Consumer Marketing.
Neuroscientific insights on retail and services
Guest editors: Rancati G, Verhulst N & Shams P
Deadline: 15 January 2025.
The rapidly evolving landscape of retail and services, driven by technological advancements, necessitates a deeper understanding of the neuroscientific foundations of consumer behavior.
In this special issue, we aim to publish empirical studies that provide neuroscientific insights into retail and services. We particularly welcome research on the impact of retail and frontline service technology (e.g., AI, robots, chatbots), the ‘servicescape’ and retail atmosphere, and the multi-sensory customer experience. Additionally, we are open to broader work on topics such as pricing and packaging. By exploring the neurological underpinnings of consumer behavior, this issue seeks to offer valuable insights for both academia and industry. Understanding how neural or neuropsychological processes influence consumers in the dynamic retail and service landscape is critical for developing effective strategies to enhance customer satisfaction and optimize business performance. By bringing together cutting-edge research from interdisciplinary fields, this special issue aims to bridge the gap between neuroscience and retail and service research. Through empirical studies, the papers will advance knowledge and inform future developments in these industries.
We would like to emphasize that the guest editors have substantial experience in conducting empirical field and lab studies using neuromarketing tools. This extensive expertise allows them to fully appreciate the complexity and rigor involved in research contributions. The guest editors value and respect the authors’ efforts, providing an informed and appreciative perspective when evaluating papers. Their experience underscores the special issue’s commitment to quality and relevance, encouraging contributions that significantly advance the field.
List of Topic Areas:
– Consumer neuroscience,
– Retail,
– Services,
– Frontline service technology,
– CX,
– Servicescape,
– Retail atmospherics,
– Service robots,
– AI
More here.
