Frontiers in Service 2025
“Staying at the Forefront of Business through Service”
16-20 July 2025
HEC Montréal, Canada
Deadline: 15 December 2024
Extended: 15 January 2025
In 2025, the Frontiers in Service Conference will be hosted by HEC Montréal and convene at their brand-new downtown campus—the building Hélène Desmarais. Please mark your calendar and join us in downtown Montréal, one of the best downtowns in North America, to explore the frontiers of service research and experience the amazing, global community of service scholars!
We invite service academics or practitioners to submit a 450-word abstract for possible presentation at the conference. Practitioners are invited to submit case studies, best practices, trends, and recent developments in the service industry. The deadline for submission is on December 15th, 2024 via the website. The submission portal will be linked from the conference website and opens on October 1st and remains active through the December 15th deadline.
The theme of the conference is “Staying at the Forefront of Businesses through Service”. Since its induction, the field of service has been one of the most impactful in business. Indeed, this field—through the Journal of Service Research—has been among the first to discuss the central notions of relationship marketing, service-dominant logic, customer lifetime value, engagement, customer experience, artificial Intelligence in businesses, and transformative service research, to name a few. Drawing on this rich history, the 2025 Frontiers in Service conference will explore a wide variety of service topics with a central emphasis on how service can improve business by implementing technologies, improving employee and customer relationships, adapting to environmental changes, and driving increases in productivity. Here are lists of subfields examining these issues:
- service marketing
- service management/strategy
- service operation
- service design
- service science
- service IT
- service research
- service and public policy
- transformative service
- human resource management in service
- AI/robotics in service
- Any other disciplines interested in service
Importantly, we are interested in all possible types of methods—qualitative, quantitative, conceptual, literature reviews, etc.—that rigorously tackle important service issues. As usual, a Doctoral Consortium will also take place before the main conference (July 16-17).
Please consult the website for more information or contact Yany Grégoire or Clay Voorhees.
The 2025 Frontiers in Service Conference is sponsored by the American Marketing Association, INFORMS, the European Marketing Academy, the Journal of Service Research, and the University of Maryland’s Center for Excellence in Service.
