The editors of the Journal of Services Marketing are proud to announce the 2024 winner of the Steve Baron Award for Outstanding Contribution to the Service Research Community: Professor Bart Larivière (Center for Service Intelligence, Ghent University, Belgium).
Watch the authentic award ceremony here:
Award winners
For a list of previous award winners visit this page: Previous award winners of the Steve Baron Award
2024 Judging panel
– Co-editors of JSM: Rebekah Russell-Bennett and Mark Rosenbaum
– SERVSIG co-chairs: Sertan Kabadayi and Kristina Heinonen
– Steve Baron
