Werner Kunz wins the Bo Edvardsson “Industry Impact in Services” Award 2023. He was awarded for his impactful work in the service research community. Jochen Wirtz mentioned in his laudatory speech how Werner Kunz has shaped the community over the years. The award was presented at the QUIS18 conference at the campus of VinUniversity in Hanoi, Vietnam.
Werner H. Kunz is a Professor of Marketing and director of the digital media lab at the University of Massachusetts Boston. His research deals with various aspects of service technology. He is the Senior Editor of the Journal of Service Research and a long-term board member of the Service Research Special Interest Group (SERVSIG) of the American Marketing Association (AMA).
The Bo Edvardsson “Industry Impact in Services” Award has been created to honor a service scholar who has made a significant impact to service practice through their research, teaching, and/or outreach efforts.
Regarding Bo Edvardsson: Over the last 35 years, Professor Bo Edvardsson has contributed significantly to advancing service research, teaching, and practice. Over the last three decades, his pioneering efforts have helped create a vibrant service scholars’ community that extends beyond QUIS to other professional associations. Furthermore, in addition to being a prolific research scholar and distinguished professor, Professor Bo Edvardsson has served in editorial roles at major service journals and has shaped the scholarship of the services discipline. He is known to be a caring, encouraging, and motivating scholar who is always willing to help colleagues and Jr. scholars whenever they need help or support.
