The Journal of Services Marketing seeks nominees for the Steve Baron Award for Outstanding Contribution to the Service Research Community.

The services marketing community started from a few academics in the 1970s to become a thriving group of thousands of researchers in over 100 countries. Part of the success of the service field can be attributed to the efforts by senior scholars in nurturing junior colleagues and students, providing critical advice on manuscripts, editorial roles and hosting events and conferences.

The Journal of Services Marketing (JSM) seeks to recognise scholars who play a key role in mentoring others in the field and in helping young scholars become leaders in the services field. JSM has initiated this award in the name of the former editor, Professor Steve Baron, from Liverpool University, UK (now retired). Steve was not only a leading scholar in the field of services with contributions made over a 25-year period, but he is someone who typified altruism in helping others with scholarly service. He is the epitome of gentleman and a scholar.

The award is bi-annual commencing in 2018 and is announced at the SERVSIG conference. The ethos of the award is therefore to recognise the altruistic behaviour of service scholars that may go un-noticed in the quest for journal rankings and output but that is essential for the wellbeing of scholars in the services community and the growth of the discipline.

In 2020, Ray Fisk was awarded the 2020 Steve Baron Award for Outstanding Contribution to the Service Research Community.

Nomination Process​​​​​​​
– Call for nominations issued on the SERVSIG website and Facebook page in even numbered years i.e. 2020, 2022, 2024, 2026.
– Nominations to be made by a colleague or students of the nominee via an email to the JSM editors with a link to the nominee’s online profile, one paragraph explanation of the reason for nomination and the email address of the nominee. Send to and Deadlines for nominations is 30 April 2022.
– The JSM editors will contact the nominee to advise of their nomination and request the nominee provide a one page summary of service and their CV to the JSM senior editor
– Nominations to be assessed by judging panel
– Recipient announced at SERVSIG conference awards event.
– Ineligibility: Current co-editors and associate editors of JSM, current chairs of SERVSIG.

Judging Criteria
– Minimum length of academic service: ten years
– Evidence of consistent service to the community (e.g. hosting events, mentoring junior colleagues, developing initiatives that support the community)
– One page testimonial from a service scholar(s) to demonstrate how the nominee has impacted others: could be from a single person or multiple people

2022 Judging Panel
– Co-editors of JSM; Rebekah Russell-Bennett and Mark Rosenbaum
– SERVSIG co-chairs: Linda Alkire and Sertan Kabadayi
– Steve Baron

More info here.