8th FORUM ON MARKETS AND MARKETING:
Institutions, Service Ecosystems and Emergence
12-15 June 2022
Aalto University, Helsinki (Finland)
Deadline (500-w abstract): 20 January 2022
The Forum on Markets and Marketing (FMM) is a biennial conference that gathers together world-leading experts on markets and marketing from around the world. The purpose of FMM is to advance the development of service-dominant logic by focusing on foundational issues related to markets and marketing, and exploring the cross-disciplinary foundations of service-dominant logic. Unlike most conferences, there are no paper presentations or parallel sessions. Rather, the attendees present, discuss and debate ideas in one plenary session throughout the conference. The outcome is normally the development and publication of multiple papers by groups of attendees with common interests, often published in a special issue of a journal.
Following the very successful inaugural Forum on Markets and Marketing (FMM 2008), which was held at the University of New South Wales, equally successful forums have been held at the University of Cambridge (2010), the University of Auckland Business School (2012), the CTF Service Research Center at Karlstad University (2014), the University of Warwick-in-Venice (2016), and the University of Arizona, Tucson (2018). Unfortunately, due to Covid-19, the event planned for Helsinki in 2020 was organized virtually. However, in 2022, Helsinki will host the FMM building on the sound foundations of the previous Forums.
Program Committee (2022):
– Jaakko Siltaloppi, Aalto University
– Stephen L. Vargo, University of Hawaii
– Elina Jaakkola, University of Turku
– Valtteri Kaartemo, University of Turku
Full call for paper and submission instructions here.
