Special Issue of Journal of Business Research

Advancing Service-Dominant Logic: Institutions, Service Ecosystems and Emergence

Guest Editors: E. Jaakkola, S. Vargo, V. Kaartemo, & J. Siltaloppi

Deadline: 30 September 2021

We invite submissions to a JBR special issue that focuses on advancing service-dominant (S-D) logic. S-D logic outlines a meta-theoretical view of value creation based on service—the application of resources for the benefit of others (Vargo & Lusch, 2004, 2008). S-D logic thus replaces the goods centric view of value creation, in which the goods are produced by one type of actor (e.g., the producer) and consumed by another (e.g., the consumer), with a fundamentally symmetric view according to which all actors cocreate value through resource integration and service exchange (Vargo & Lusch, 2008, 2011).

S-D logic highlights the systemic, institutional, and emergent aspects of value cocreation. The initial realization that service-for-service exchange is the basis of economic activity had morphed into a general theoretical framework for understanding value creation. It offers a dynamic service ecosystems perspective that conceptualizes value as cocreated by multiple actors, of various types, integrating resources and exchanging service both directly and indirectly (e.g., through goods) (Vargo & Lusch, 2004; 2008; 2011). Incorporating insights from economics, sociology and organizational theory, S-D logic also foregrounds institutions and institutional arrangements as the socially constructed elements that guide, constrain and coordinate value cocreation within service ecosystems (Vargo & Lusch, 2016).

S-D logic represents the collaborative work of a large, loosely coupled, worldwide community of scholars, whose contributions are too many to list here but please refer for example to the Sage Handbook of Service-Dominant Logic (edited by Vargo & Lusch, 2018). It has had widespread impact, not only in marketing where it originated, but also in a full range of other disciplines, both within and outside of business (see Vargo and Lusch 2017).

With the consolidation of its central concepts and axioms, S-D logic offers a basis for further conceptual and empirical work aimed at the development of a general theoretical understanding of the market, and more broadly, value cocreation (Vargo & Lusch, 2017; Vargo, 2018). To continue to advance S-D logic in this direction, future research is needed on a) additional development of the meta-theory of the market and value cocreation, b) the incorporation and development of midrange theoretical frameworks and concepts to support additional empirical investigation and practical application, and c) the expansion of the scope of research to both new empirical domains and across disciplinary boundaries.

For the Special Issue, we invite both conceptual and empirical submissions that advance the development of service-dominant logic by exploring the cross-disciplinary foundations and extensions of S-D logic, as well as developing mid-range theory consistent with S-D logic’s axioms and narrative. We also encourage submissions that explore a full range of applications and empirical contexts for S-D logic, such as sustainability, business models, actor engagement, experience, strategy, innovation and design, and digitalization. With specific interest toward insights about institutions, service ecosystems, and emergence, relevant topics for submissions include, but are not restricted to the following:
– Institutional maintenance and change, institutional work
– Institutions and agency, power, collective action
– Emergent phenomena in service ecosystems
– Markets as ecosystems
– Market formation and market shaping
– Resiliency, agility, and sustainability in service ecosystems
– Governance issues in service ecosystems
– Service ecosystems and emergence
– System viability (wellbeing, value)
– Complexity theory and complexity economics
– Midrange theory and application
– Methodological issues 

Submission system open: 1st January, 2021
Deadline for submissions: 30th September, 2021

Special issue guest editors:
– Professor Elina Jaakkola, University of Turku
– Professor Stephen L. Vargo, University of Hawaii
– Dr. Valtteri Kaartemo, University of Turku
– Dr. Jaakko Siltaloppi, Aalto University

More info here.