7th Naples Forum on Service:
A Service Lens on Changing Business and Society
1-4 June 2021
Hosted by the University of Naples “Federico II” and the University of Salerno.
Deadline: 28 February 2021

We invite scientific proposals dealing with themes within one or several of the 3 Forum Pillars: S-D Logic, Service Science, and Network/Systems Theory. Within the 3 Pillars lots of activities including extensive publishing take place. Lusch and Vargo have been involved in over 50 articles and 20 book chapters, edited several Special Issues of journals, and spoken continually at conferences, universities and business firms around the world. A new book, edited in 2018 by Steve Vargo, has recently gathered numerous contributions from the service community to describe S-D logic advances and future directions. Jim Spohrer and his colleagues, together with Forum participants publish continuously on Service Science, including three recent books, and the Service Science Handbook (IInd edition). Network and systems theory are increasingly integrated with the two other pillars and are the lead theme for several authors, not least from Italian researchers, the Nordic School and the IMP Group.

The Naples Forum stimulates service research, communicates it and speeds up its progress. The Forum supports the efforts of the participants to publish by co-authoring with other participants and adopt presented papers to articles in journals of their own choice and in special Forum issues. As a result of past edition of the forum, more than 100 articles were published in 13 journal special issues of among the others, Journal of Service Management, Journal of Service Theory and Practice, Service Science, Journal of Marketing Management, Marketing Theory, and Journal of Business Research.

Here are the links to the NFS 2021 Call for Papers and the Call for Applications for the Doctoral Workshop.

Impressions from the last event in 2019.

Doctoral Workshop
It has been a tradition to hold a doctoral workshop preceding the main forum to stimulate discussion of ideas and dialogue about the three pillars among PhD students and service scholars. By participating in the doctoral workshop, the PhD students have the opportunity to win the Naples Forum on Service ‘Best Research Proposal’ Award. Co-chairs: Christoph F. Breidbach, Kaisa Koskela-Huotari, and Debora Sarno.

NFS 2021
A purpose of the Naples Forum is to get different generations of researchers together both at the organized sessions and informally during breaks and social events. In the final selection of submissions, both senior researchers and newcomers will be given a chance to present. There will be plenary sessions as well as parallel sessions.
In this context, we stimulate senior and young researchers to submit their proposals. The submission can either focus on one of the Forum Pillars or integrate two or all three of them. We especially encourage submissions with an integrative perspective. The papers could be theoretical and/or empirical and be based on qualitative and/or quantitative research.

Due to the pandemic its organization will allow only up to 40 on site participants, with the majority of the attendees that will be connected online.

Abstract submission & doctoral workshop application: February 28, 2021
Notification of acceptance: March 10, 2021
Final paper submission (optional): May 20, 2021

Topics could include the following:
– Business models to manage networks and service systems
– Systems Theory, Complexity theory and emergence
– Experience, value-in-use and value-in-context
– Industry 4.0 and digital transformation
– Service Innovation
– Institutional logics in service research
– Integration and management of resources and capabilities
– Methodological challenges and issues in service research
– Multi-disciplinary approaches in service research
– Practice-theory in service research
– Service ecosystems and markets dynamics
– Emergence and Institutionalization in Service Eco-systems
– Service systems and systems thinking
– The Human-Side of Service Engineering
– The Viable Systems Approach (VSA)
– Value co-creation and the changing role of suppliers and customers
– Value propositions
– Artificial intelligence and the human machine service interaction
– Shaping systemic markets – elements, processes and outcomes
– Actor engagement and market-shaping
– The role of media, technology, and professions in shaping markets
– Service-Dominant logic as a grand theory
– Sales Transformation and Smart Technologies

More info here.

– Evert Gummesson, Stockholm University, Sweden
– Cristina Mele, University of Naples “Federico II”, Italy
– Francesco Polese, University of Salerno, Italy