Transformative Consumer Research (TCR) conference
28-29 June 2021

Deadline (track submission): 1 November 2020

As recent TCR conferences have been, the 2021 conference will also be “Dialogical” in its nature and organization. It will be a space and event of possibility, where small groups of researchers who share common commitments to practical relevance and impact, in regard to specific topics of well-being and consumer behavior, will come together to engage in democratic dialogue to generate new contributions. In the collaborative, relaxed setting of this conference, scholars with different levels of experience will leverage their distributed wisdom to think expansively. This is an open process driven by curiosity and partnership. In other words, this is not a conference composed of pre-approved, pre-set research presentations. Rather, it is a flexible setting for discussion and teamwork around mutual interests.  Past TCR conference participants have successfully worked together to produce numerous published articles, including some that became award winners.

The 2021 TCR conference will have three tracks. Track 1 involves building a new network of researchers who are interested in a focal TCR-related issue. Track 2 involves groups of researchers who have already formed as a team and who have made the commitment to work together to advance conceptual and empirical efforts that were started before the conference convened. Track 3 also involves pre-established, pre-conference teams of collaborators, working specifically to implement TCR-oriented solutions associated with well-being.

Scholars interested in attending the 2021 TCR conference are invited to review the Track 1 sessions here, and then decide which one they may wish to apply to. Each session is limited to 12 participants. Keep in mind that only one Track 1 session can be applied to.

– Track 1-1: Transformative Luxury Research (TLR): Advancing our understanding about luxury, business ethics, and well-being
– Track 1-2: Consumer Wisdom in a Digital World
– Track 1-3: Digital Compromises: Negotiating Consumer Vulnerability, Access, and Power
– Track 1-4: The Attentional Divide: Lay Theories of Smartphone Distraction and Distraction Interventions
– Track 1-5: Transformation through Mindfulness: Consumer Financial Wellbeing and Healthful Eating
– Track 1-6: Developing Transformative Consumer Research Methods and Engagements for Hard-to-Reach Populations
– Track 1-7: The New World of Fundraising and Marketing’s Role in the Nonprofit Industry
– Track 1-8: The Impact of Technology on Transforming the Food Consumption/Production: The Bright Future of Technologically De(re)contextualized Food Systems and Sustainability
– Track 1-9: Social Media & Mindfulness: From the Fear of Missing Out (FOMO) Towards the Joy of Missing Out (JOMO)
– Track 1-10: “Sharenting” in a Pandemic: the Intersection of Online Connection and Consumer Vulnerability
– Track 1-11: Consumer Well-Being in a Cashless Culture
– Track 1-12: Contrasting Agencies of Solitude and Sociality
– Track 1-13: In Search of Consumer Protection in the World of Big Data

Application procedure

  • Applications can be submitted for any one (and only one) of the 13 sessions in the Track 1 category. Tracks 2 and 3 are already in progress pre-conference, and thus their format does not allow for additional applications.
  • The Track 1 sessions application window is open from September 15 – November 1, 2020.
  • You can review the 13 sessions for the Track 1 category here and then submit your application here.

There are plans for a special issue of the Journal of Consumer Affairs based on select papers from this conference. More details to follow.

More details can be found at the conference website.

Conference Co-Chairs: David Mick and Rick Netemeyer.
Questions may be sent to [email protected]

Additional information on TCR and dialogical conferences can be found on the ACR website.