Australian and New Zealand Marketing Academy 2021
29 Nov. – 1 Dec. 2021
University of Melbourne, Australia
Given the present and continuing impact of COVID-19, the ANZMAC 2020 conference has been postponed from December 2020 until December 2021.
https://anzmac.wildapricot.org/conference-2021
– Doctoral Colloquium Nov 26-28, 2021
– Main Conference Nov 29-Dec 1, 2021
– JM/JCR Workshop Dec 2-3, 2021
Something different
Contemporary markets are an ocean of mediocre marketing agendas. Yet, for businesses that dare, difference delivers. And for consumers who care to carve out new identities: diversity matters. That’s why ANZMAC 2020 embraces difference and diversity in marketing knowledge, strategy, and practice.
ANZMAC 2020: Something Different
Conference co-chairs: Liliana Bove and Simon Bell
SERVICE MARKETING TRACK
This track welcomes papers that focus on service-specific phenomena relevant to the marketing discipline. We invite both conceptual and empirical papers that apply a variety of theoretical perspectives and methodologies and that are set in business-to-consumer or business-to-business contexts. We particularly encourage the submission of cutting-edge service research that encompasses, but is not limited to topics that relate to one or a combination of the following:
• transformative service research;
• service technologies (e.g., artificial intelligence, robots, chatbots, wearables);
• actor engagement and disengagement;
• co-creation and co-destruction of value;
• collaborative consumption;
• frontlines;
• service ecosystems;
• service sustainability;
• service design;
• customer experience and customer journey.
Journal of Service Management Special Section
We invite papers that examine issues involving human-robot interactions (HRI). Specifically, we encourage studies that investigate issues of morality and ethical arguments that confront society as it embraces the wider adoption of artificial intelligence (AI) in various spheres of consumers’ lives. Emphasis should be placed on how new technological advances impact the service landscape and what ramifications they have on consumers’ attitudes and reactions.
Track co-chairs: Yelena Tsarenko (Monash University) and Nichola Robertson (Deakin University)
Other conference tracks:
– Transformative Consumer Research & Public Policy
– Judgement & Decision Making
– Consumer Culture Theory
– Marketing Analytics
– Digital Marketing
– International Marketing & Strategy
– Ethics & Sustainability
– Consumer Behavior
– Social Marketing
– Marketing Education
– Entrepreneurship & Innovation
– Business to Business
About ANZMAC
Established in 1998, The Australian and New Zealand Marketing Academy was founded to create a network for educators, researchers and practitioners interested in innovative marketing theory and research. Since its inception, the key event has been the annual conference, which has served as a pivotal platform for the dissemination of current marketing information, knowledge and research development.
Attracting approximately 500 marketing academics from Australia, New Zealand and around the world, the ANZMAC conference is the leading marketing academic research forum in the Asia Pacific. The five-day conference (including the two-day Doctoral Colloquium), provides a network for researchers, educators and practitioners interested in ground-breaking marketing theory, research and practice.
More info here.
