7th FORUM ON MARKETS AND MARKETING:
Institutions, Service Ecosystems and Emergence
4-7 June 2020
Aalto University, Helsinki (Finland)
Deadline (500-w abstract): 20 January 2020
The purpose of the forum is to advance the development of service-dominant (S-D) logic by focusing on foundational issues related to markets and marketing. The forum explores the cross-disciplinary foundations and extensions of S-D logic, as well as develops mid-range theory consistent with S-D logic’s axioms and narrative. Accomplishing this purpose is facilitated by a small number of invited scholars actively engaging in dialogue and discussion as well as occasional debate, rather than the formal presentation of research papers.
Following the very successful inaugural Forum on Markets and Marketing (FMM 2008), which was held at the University of New South Wales, equally successful forums have been held at the University of Cambridge (2010), the University of Auckland Business School (2012), the CTF Service Research Center at Karlstad University (2014), the University of Warwick-in-Venice (2016), and the University of Arizona, Tucson (2018). FMM 2020 in Helsinki, Finland will build on the sound foundations of the previous Forums.
Program Committee (2020):
– Jaakko Siltaloppi, Aalto University
– Stephen L. Vargo, University of Hawaii
– Elina Jaakkola, University of Turku
– Valtteri Kaartemo, University of Turku
Building on previous FMM themes, including cocreation, resource integration, effectual logic, markets and practices, institutions and institutional arrangements, service ecosystems, innovation, complex systems, value, values, symbols, and outcomes, FMM 2020 is focused on three broad themes along with suggested sub-themes:
1. Institutions and Institutionalization
a. Institutional work
b. Market formation and market shaping
c. Market culture and practices
d. Emergence and change of market practices e. Institutions as emergent properties, role of institutions in emergence
f. Reconciliation of multiple institutional arrangements
g. Institutions and identity processes
h. Forces of institutional maintenance and change
i. Emergence and evolution of institutional logics
2. Service Ecosystems and Emergence
a. Complex systems and emergence
b. Ontological and epistemological perspectives to emergence
c. Emergence as dialectic
d. Markets as ecosystems
e. Market plasticity
f. Emergence of technology, novel solutions
g. The role of culture in service ecosystems
h. Issues related to the interplay of micro, meso, and macro analytical levels
i. Upward and downward causation
j. Resiliency and agility in service ecosystems
k. Governance issues in service ecosystems
l. System viability (wellbeing, value)
m. Complexity theory and complexity economics
n. The formation of resource networks in service ecosystems
3. Midrange Theory and Forward-Thinking Issues
a. Midrange theory development
b. Sustainability and social responsibility
c. Business models d. Innovation, entrepreneurship and effectuation
e. Actor engagement and experience
f. Market and ecosystem strategy
g. Role of design and design thinking
h. Role of information technology and digitization
i. Methodological issues (e.g., computational linguistics, agent-based modelling, emic and etic approaches, etc.)
Participation to FMM 2020 is by invitation only. To express interest in participating, please submit an abstract of a research idea you would like to advance with other scholars during the event. The abstract should be no more than 500 words (exclusive of references), preferably in narrative rather than structured format, and focus on one of the three major themes of the Forum. Please indicate if the proposal relates to more than one of the major themes. If you submit with co-authors, please identify the author(s) who would like to attend the Forum.
Doctoral students with a research program focused on S-D logic, from any related academic disciplines, such as accounting, economics, engineering, information systems, management, marketing, health, sociology, are especially welcome. Doctoral student desiring to participate should follow the same procedures for submission of an abstract as non-students; however, please indicate your student status and also provide a current resume. Abstracts of S-D logic based dissertation research are appropriate. All accepted doctoral students are expected to attend and participate in the half-day doctoral student workshop on the afternoon of June 4. On a competitive basis, 3-4 doctoral students will be invited to be active participants in the entire Forum, and will also be provided a waiver of the registration fee. Doctoral students selected for the workshop on June 4 but not selected for full participation, will be invited to observe the Forum discussions and dialogue and also to participate in all receptions, meals and social events.
Due to the small workshop nature of the Forum, participation is limited to a small group of scholars and, in some cases, the number of individual scholars invited from a single accepted abstract might be restricted. Scholars participating in the Forum are expected to be present at the start and throughout the entire Forum.
Papers coming out of the Forum will be considered for a special issue in the Journal of Business Research on the topics of the conference.
Please submit your abstract by January 20, 2020 through the submission system accessible through the conference website. Scholars will be notified no later than February 15, 2020 of the status of their submission.
For abstract submissions and more information about FMM 2020, here
