2020 AMA Global Marketing SIG Conference
“Global Marketing in a Diversified Industrial Economy”
May 18-21, 2020
Taormina, Sicily, Italy
Submission deadline: November 1, 2019.
The 2020 AMA Global Marketing SIG (GMSIG) conference will continue to reflect the achievements, challenges, and development of the field of Global Marketing through academic paper presentations, poster sessions, doctoral consortium, academic keynotes and panel discussions on key themes. The conference aims to provide all participants with opportunities to hear, think and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how the industrial structure of countries shapes up their global business and marketing tactics.
Throughout its history, GMSIG has accepted papers from a range of marketing sub-fields with a global touch, including consumer behavior, relationship marketing, inter-organizational, new product development and innovation, marketing research, retailing and services, marketing strategy, brand management, marketing communication, sustainability and corporate social responsibility, export/import management, supply chain, market entry/exit, and entrepreneurial marketing. The conference welcomes all authors who are interested in managerial, policy and social issues related to global marketing.
The GMSIG conference is co-sponsored by the AMA Relationship Marketing SIG.
Conference Highlights
– Journal of International Marketing Special Issue – A JIM special issue devoted to research presented at the conference will be published. Authors of presented papers are welcome to submit their work for possible publication in this special issue of the Journal of International Marketing.
– Doctoral Consortium – We invite doctoral students with a focus at the intersection of marketing and international business to participate. The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.
– Unique Cultural Experience – Taormina is one of the most charming historic towns in the world, with its uninterrupted views of Mount Etna and the Ionian coast, known for the well-preserved antique ruins and its omnipresent cosmopolitan imprint. Over the centuries, the town has been considered a natural fortress of great strategic and political importance on the eastern coast of Sicily. Evidence of Taormina’s role as a fortified town can be seen in the walls surrounding the ancient areas of the town.
– Network with the World’s Leading International Marketing Scholars – The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference.
Conference Tracks
– Cross-cultural Consumer Behaviour
– Global Innovation and New Product Development
– Global Marketing Strategy
– Global Marketing Research, Big Data, and Analytics
– Global Brand Management
– Global Marketing Communications
– Global Relationship Marketing and Channel Management
– Export and Import Management
– Firm Internationalization, Market Entry, and Market Exit
– Global Retailing, Services, and E-Commerce
– Global Consumer Research
– Global Ethics, Sustainability, and Corporate Social Responsibility
– Global Supply Chain
– Global Entrepreneurship
Submission
Please submit your papers and/or extended abstracts electronically using the EasyChair conference management system. The submission system will be opened on September 15, 2019. A manuscript should only be submitted to one track. All manuscripts and proposals must be submitted by November 1, 2019. For up-to-date information about the conference and related events, please check the conference website.
We welcome two types of submissions:
- Competitive Sessions – Two types of submissions are allowed in competitive sessions:
– full paper submissions which must be less than 50 pages doubled space, inclusive of all materials, including appendices and references.
– shorter submissions (i.e. extended abstracts up to 10 pages doubled space) focusing on projects that are advanced enough and show good potential. - Interactive Sessions – Shorter manuscripts or work-in-progress pieces that could benefit from informal feedback from other participants are appropriate for submission to the interactive sessions. These sessions are held in poster-style or roundtable discussion format that allows for interaction with other researchers with similar interests. Interactive submissions can be of an extended abstract nature and no more than 5 pages doubled space.
Please note that submitting a manuscript as a competitive paper does not necessarily mean it will end up in a competitive session. The best papers in each track will be placed into the competitive sessions while lesser-developed papers will be placed in interactive sessions. The number of competitive papers we can accept for the conference is limited and therefore sometimes fully developed papers will be placed in an interactive format session due to space considerations.
More info here.
About Global Marketing SIG:
The American Marketing Association (AMA) Global Marketing Special Interest Group (SIG) is one of the largest and most active special interest groups in the AMA. It is the aim of the Global Marketing SIG to try to create value for its members through programs that will be of particular interest in the areas of research, teaching and facilitating global marketing and is supported by the Global Marketing SIG’s aims. The GMSIG is dedicated to faculty growth, education, and creation of new knowledge.
hello
i want to attend the conference.and i need to have invitation letter.