The “Christopher Lovelock Career Contributions to the Services Discipline Award” is presented annually by SERVSIG to the individual whose teaching, research and service have had the greatest long-term impact on the development of the services discipline. Career contributions of the candidates should be of long duration, preferably 15 to 20 years. Contributions to the services discipline should be significant, frequent, and include recent contributions. SERVSIG thanks this years committee members for their commitment and their work:

Anders Gustafsson (chair), Laurie Anderson, Leonard Berry,
Annouk Lievens, Rui Sousa

Every year, the SERVSIG Board invites new volunteers to serve on the various awards committees. In the true SERVSIG spirit of inclusion, the SERVSIG Board members invite SERVSIG community members to serve and follow the defined award procedures (making sure to have representatives from various universities, continents, expertise, etc.). Based on the received proposals from the community and a defined procedure the award committee members chose the recipient.  They subsequently inform the SERVSIG board and the results are shared at the Frontiers in Service Conference. The past year’s winners and the followed procedures can be checked out here.

Christopher Lovelock Career Contributions Award Winner 2019

Jochen Wirtz – National University of Singapore

SERVSIG says congratulations

Note: Christopher Lovelock passed away on February 24, 2008. Christopher was a founding father of the services marketing field and he was recognized around the world as a leading authority on service management. Christopher was very important to many people in our academic community and he will be greatly missed!


  • Candidates for a SERVSIG Award do not have to be a member of SERVSIG or the AMA to be eligible or to win.
  • Candidates may be from anywhere in the world. From the beginning, SERVSIG has sought to be globally oriented and globally active.
  • Candidates for the awards do not have to be academics. SERVSIG recognizes the vital link between academe and business practice.