The Gil Churchill Award 2018 goes to Steve Shugan.
Dr. Shugan is an expert in marketing models, multivariate statistics, quantitative methods, and advanced marketing management. His current research focuses on model validation, bundling, seasonality, normative methods for modeling competition, models of selling and product policy, advance selling, entertainment marketing, and markets for evaluative information. Before joining the University of Florida, Dr. Shugan taught at several other schools, including University of Chicago (tenured full professor), University of Rochester (assistant professor), and SDA Bocconi Business School in Milan (visitor). He has been published extensively and has made more than 100 professional presentations in more than 22 countries.
Each year, the Churchill Award recognizes an individual’s exceptional contribution to marketing research. The recipient of the award is selected by a group of past winners, as well as current and past editors and co-editors of the AMA Journal of Marketing.
The Gil Churchill Award for Career Contributions to Marketing Research will be presented at the Marketing Research SIG reception at the Summer AMA conference in Boston.
5pm, Saturday, Aug 11th 2018
Provincetown Room on the 4th floor
Boston Marriott Copley Place
110 Huntington Avenue, Boston, MA 02116
