NYU 2017 Conference on Digital, Mobile Marketing, and Social Media Analytics

8-9 Dec 2017; Deadline 1 Oct

NYU Stern School of Business, 44 West 4th Street, New York, NY 10012

Over 3.6 billion people worldwide are deeply engaged with digital and mobile devices, machine-to-machine connected solutions, wearables, and Internet-of-things technologies. This conference will explore how digital, social, and mobile technologies affect advertising, promotion, marketing ROI, omni-channel targeting effectiveness, consumer information processing, consumption decision-making heuristics, consumer experience, and social media engagement. We are seeking abstracts/papers in the following areas:

  • Digital advertising and consumer engagement online and offline
  • Digital social media and machine learning
  • Digital networks, matrix completion, artificial intelligence (AI) applications
  • Omnichannel targeting and personalization
  • Real-time consumer insights from data science and large field experiments
  • Mobile app design and in-app advertising
  • Multi-touch attribution models
  • Consumer privacy, security, and review rating bias
  • Digital addiction, empathy, sentiments, and online emotions
  • Self-control online, esteem, regulation, mobile identity and persuasion
  • Psychology of mobile social networks
  • Peer sharing behaviors in social networks
  • Psychology principles for mobile social media engagement
  • Consumer health, personal care, and lifestyle online
  • Consumer information processing and attention in complex digital environments

Tentative Conference Keynote Speakers: Tat Chan (WashU), Avi Goldfard (UToronto), Rajdeep Grewal (UNC), Harald van Heerde (Massey), Punam Keller (Dartmouth), Jeff Inman (UPitt), Xueming Luo (Temple), Puneet Manchanda (UMich), Carl Mela (Duke), Harikesh Nair (Stanford), Kannan Srinivasan (CMU), Catherine Tucker (MIT)

Submission logistics: Submit either a 3-page abstract, full paper, or 10 PPT slides to DSM2017Conf@gmail.com and cc Xueming.Luo@temple.edu and rwiner@stern.nyu.edu.

Submission deadline is October 1, 2017.

Acceptance notification date: October 20, 2017 (Acceptance of submission requires one co-author to register and present at the conference)

Conference Chairs: Xueming Luo (Temple) and Russ Winer (NYU)`