elisabeth-brüggen-foto.1024x1024-Recovered

guest article by Linda Hollebeek

Thank you, Linda Nasr, for nominating me as a guest author for SERVSIG’s My Academic Role Model. Reflecting on this question has been a fun exercise that has helped me realize the rich, multi-faceted and sometimes, non-linear nature of the academic career and community that I am delighted to be a part of. In our work, we meet many inspiring colleagues along the way, who help shape our journey and experience.

1395995946766First, I would like to thank Antoon van de Ven and Anite van Oyen, Directors of my primary school Antonius Abt in the Netherlands in the 1980s, as well as Annemarie Bon and het Brabants Dagblad, for helping me publish my early writings in the regional newspaper at a young age. This was a real boost that has been pivotal in developing my interest in writing. Second, I thank Prof Rod Brodie for helping spark my interest in academic research during my time as a student at the University of Auckland, and Prof Mark Glynn for co-supervising my PhD work. I also owe thanks to Emeritus Professor Ken Simmonds for teaching me about the importance of academic research and publishing, and for encouraging me to pursue my passion.

Third, I much appreciate the learning I have had the benefit of receiving from my co-authors, including Professors Tor Andreassen, Raj Srivastava, Annita Fjuk, Stephen Vargo, Jill Sweeney, Edward Malthouse, Bobby Calder, Vijay Viswanathan, Tom Chen and others. The projects generated through these discussions comprise a rewarding journey that has not only helped stimulate my intellectual curiosity, but has also helped develop some thinking skills. I look forward to completing my existing, and working on exciting new, research projects in the future.

Fourth, I thank other inspiring colleagues who have been important in shaping my academic journey, including Professor Kay Lemon, Editor of the Journal of Service Research back in 2010-11. Kay decided to publish our paper on customer engagement, and invite a number of Commentaries to this paper from highly respected scholars, including Professors Ruth Bolton, Edward Malthouse, Barak Libai, and Jenny van Doorn. Writing this paper, and developing a response to the Commentaries during my time as a PhD student at the University of Auckland, have been fundamental in shaping my academic thinking and development. I also thank Professors Ruth Bolton, Mary Jo Bitner, Robert Palmatier, Robert Lusch, Richard Bagozzi, Rajeev Batra, Charles Hofacker, Utpal Dholakia, Peter Verhoef, David Sprott, Ko de Ruyter, Paul Patterson, Harald van Heerde, Valentyna Melnyk, and Leonard L. Berry, and may others, for the inspiring research discussions over the years. Moreover, I thank Professor Vikas Mittal for his inspiring note about our 2014 Journal of Interactive Marketing paper. I also thank the above colleagues, as well as Professor V. Kumar, for their work that has served as a major inspiration for me in my own research.

Fifth, I thank my teachers, who were there at the very start and who have taught me valuable insights about marketing research, including Professors Karen Fernandez, Peter Danaher, Brett Martin, John Lastovicka, Bruce Hardie, David Bell, Nicole Coviello and Biljana Juric. Today, I also thank my own students, who help shed new light on research issues, and challenge my thinking.

Sixth, I much appreciate the other scholars in my generation, with whom it is wonderful to connect at conferences and events, share academic insight, etc. These colleagues include Paul Fombelle, Bart Lariviere, Jeroen Schepers, Michel van der Borgh, Lorena Blasco, Jonas Holmqvist, Lars Groeger, Lara Moroko, Wade Jarvis, Vik Naidoo, Siv Skard, and many others (I apologize to those I have forgotten as it’s a long list!).

Finally, I thank my parents and family for supporting me, particularly when I was a student, and the University of Auckland Business School for offering me a PhD scholarship from 2009-12.

Based on these people, hard work and the odd fortuitous turn of events, I am thankful to be where I am today. In the future, I look forward to working on new, exciting projects and giving back to tomorrow’s students and scholars in the same way.

I would like to nominate Dr Paul Fombelle as the next guest author for this series.

Picture1Linda D. Hollebeek is Senior Lecturer, University of Auckland and Associate Professor (Adjunct) at NHH Norwegian School of Economics, Department of Strategy & Management/Center for Service Innovation (CSI).

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