25Oct

Program of the SERVSIG Doctoral Consortium NY is online

screen-capture-15_2The Services Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 24th Annual SERVSIG Doctoral Consortium, preceding the Frontiers in Service Conference, to be held at Fordham University, New York.

The consortium will begin with a welcome reception on Wednesday, June 21st, 2017 and will continue with full-day sessions on Thursday, June 22nd, 2017. The consortium is designed to help doctoral students and new faculty succeed in their careers. By promoting an intimate and collegial atmosphere, the consortium provides a wonderful opportunity for participants to interact with the field’s leading service scholars and also get feedback from them on research.

The program of the consortium now online.

CONSORTIUM PROGRAM

Wednesday, June, 21, 2017
5:30pm – 7:30pm Doctoral Consortium Welcome Reception
Thursday, June, 22, 2017
7:30am – 8:15am Breakfast
8:15am -8:30am Introduction & Welcome

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Lisa Bruggen, Maastricht University (Europe)
Yany Grégoire, HEC Montréal (Canada)
Mary Jo Bitner, Arizona State University (USA)
8:30am – 9:30am Kick Start and Manage Your Career

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Stacey Robinson, University of Alabama (US)
Bart Larivière, Ghent University (Europe)
Mike Brady, Florida State (US)

This session will explore what it takes to get off to a successful start and to have a successful and fulfilling long-term academic career. Speakers will share their experiences regarding how to:

  1. define research projects,
  2. identify mentors and co-authors in their area of specialization,
  3. build industry collaborations,
  4. strengthen methodological skills,
  5. balance research, teaching and service/administrative requirements,
  6. manage a research pipeline and
  7. how to prepare yourself for the academic job market and a tenure track position.

Equally important, speakers will identify potential stumbling blocks and what to do to avoid them.
9:30am – 10:00am Morning Break 1
10:00am – 12:00pm Publishing with Different Methodologies

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Stephanie Noble, University of Tennessee-Knoxville (USA)
Yves Van Vaerenbergh, University of Leuven (Europe)
Nancy Sirianni, University of Alabama (USA)
Maria Holmlund, Hanken School of Economics (Europe)

This session will explore the best practices to publish with different methodologies in service research. We invited researchers who possess different methodology expertise (i.e., experiments, field studies, meta-analyses, archival, access to archival data). Drawing upon their own publication journeys speakers will reflect on the state-of the art in their domain, the DO’s and DON’Ts, how to best position the work, how to deal with reviewer comments, and how to ensure that you are contributing to the field.
12:00pm – 1:00pm Lunch
1:00pm – 2:30pm Creating Impact Through Teaching and Service

 

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Tom Baker, University of Alabama (USA)
Gaby Odekerken-Schröder, Maastricht (Europe)
Martin Mendel, Florida State (USA)
Wolfgang Ulaga, Arizona State (USA)

This session will discuss how to develop an impactful teaching agenda and how to deal with service/administrative requirements. Speakers will share their insights regarding:

  1. selecting courses to teach at different levels (e.g. graduate and undergraduate),
  2. preparing and developing courses,
  3. selecting and teaching with cases,
  4. integrating research into your courses,
  5. stimulating student participation,
  6. utilizing online learning platforms, and
  7. engaging in and managing service tasks.
2:30pm – 3:00pm Coffee Break
3:00pm – 5:00pm Breakout Session: Doctoral Student ResearchThree to four doctoral students will be assigned to two or three faculty fellows. Next to the faculty fellows listed above, we are delighted that a large number of renowned services scholars agreed to participate, including for example Roland Rust and Mary Jo Bitner. Each doctoral student will be required to submit a brief document prior to the consortium which summarizes the preferred research topic to be discussed during the breakout session. During the session, each doctoral student will provide a brief presentation of their selected research topic and will receive feedback from both faculty fellows and other doctoral students.

 

more information here

 

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