SERVSIG calls for special session proposals for the AMA Winter Marketing Educators’ Conference (17-19 February 2017) in Orlando, FL. Rajesh Chandy (London Business School), Jeff Inman (University of Pittsburgh), and Chris Moorman (Duke University) serve as the conference co-chairs.
We highly encourage you to submit proposals. The SERVSIG committee is especially interested in topics related to the conference theme of “Better Marketing for a Better World.”
Proposals may be based upon the following services topics:
– Consumer Behavior and Misbehavior in Services
– Business-to-Business Services
– Service Dominant Logic
– Customer Experience and Value Co-Creation
– Building Relationships in Services
– Service Operations Management
– E-Services and Social Media
– Innovation in Services
– Service Design
– Building Sustainability in Services
– International Marketing in Services
– Developing Service Value
– Service Markets and Networks
– Service Supply Chains
– Servicescapes
– Service Encounters
– Service Environment
– Research and Teaching Methods in Services
– Service Recovery and Complaint Management
– Service Productivity
– Branding and Communication in Services
– Tourism Services
– Transformative Services
– Sport Services
– Public and Non-Profit Services.
Please propose a SIG special session through the regular submission website, where you will also find additional information (e.g., formatting guidelines, submitting competitive papers) — please see here and additional send the proposal to us (mmende@fsu.edu).
If you have any questions concerning the proposal, please feel free to contact Martin Mende (Program Officer, SERVSIG), mmende@fsu.edu.
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