The SERVSIG announces a call for special session proposals for the AMA Winter Marketing Educators’ Conference (26-28 February 2016) in Las Vegas, NV. Charles Hofacker (Florida State University, U.S.A.) and Thorsten Hennig-Thurau (University of Münster, Germany) serve as the conference co-chairs.
SERVSIG members are highly encouraged to submit proposals; however, non-SERVSIG members are also welcomed to submit proposals. The SERVSIG committee is especially interested in topics related to the conference theme of “What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data.”
Proposals may also be based upon the following services topics: Consumer Behavior and Misbehavior in Services * Business-to-Business Services * Service Dominant Logic * Customer Experience and Value Co-Creation * Building Relationships in Services * Service Operations Management * E-Services and Social Media * Innovation in Services * Service Design * Building Sustainability in Services * International Marketing in Services * Developing Service Value * Service Markets and Networks * Service Supply Chains * Servicescapes * Service Encounters * Service Environment * Research and Teaching Methods in Services * Service Recovery and Complaint Management * Service Productivity * Branding and Communication in Services * Tourism Services * Transformative Services * Sport Services * Public and Non-Profit Services.
Please propose a SIG special session at https://amawinter16.abstractcentral.com/
For additional information (e.g., formatting guidelines, submitting competitive papers) please also seehttps://www.ama.org/events-training/Conferences/Pages/Call-for-Papers-Winter.aspx#spec
If you have any questions concerning the proposal, please feel free to contact Werner Kunz (Chair, SERVSIG),werner.kunz@umb.edu, or Martin Mende (Program Officer, SERVSIG), mmende@fsu.edu.
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