The 2015 Colloquium is being hosted by CERS Centre for Relationship Marketing and Service Management and the Department of Marketing, HANKEN School of Economics 15-17 September 2015 in Helsinki, Finland. The Colloquium theme is Relationship Marketing: Back to the Roots and into the Future.
ABOUT ICRM
The ICRM colloquium was originally conceived as an on-going forum for creating new knowledge and circulating viewpoints which challenge established marketing management theory and practices. David Ballantyne, the first convenor, had the vision of a Colloquium which went beyond the bounds of a small and friendly conference to one which would expand and sustain a community of researchers, allow sufficient time for dialogue among those researchers, and provide access to academic journals for publishing the Colloquia papers. Networks and dialogue remain essential elements of the Colloquium.
ICRM 2015 AT HANKEN SCHOOL OF ECONOMICS, FINLAND
In 2015, we take the ICRM colloquium back to its roots, highlighting a participatory approach. Towards this end, we will host a series of small group discussions, along with an interactive panel discussion with world-known relationship marketing experts. As special guest, we will have the father of the ICRM colloquium, Professor David Ballantyne from University of Otago. He and a number of distinguished academics will participate in an interactive discussion with the audience. We will also run a series of workshops aiming at co-authored articles.
ICRM CONFERENCE THEMES
The conference will highlight the latest thinking in relationship marketing, but also question the role of relationship marketing in contemporary marketing. What do we know, what do we not know, where do we come from, and where should we go from here?
A Critical Eye on the Phenomenon of Relationships
- The nature and role of relationships and relationship marketing
- Logics and mental models
- Customer perspectives on relationships
- Service in relationship marketing
- Methodologies for studying relationships
- Relationship marketing in contemporary business
- Future and emerging topics in relationship marketing
Relationship Management
- Return on Relationships (profitability)
- Relationship productivity
- Relationship sales
- Initiation, maintenance and dissolution of relationships
- Relationship communication
- Networks and many-to-many relationships
- Dark side of relationships
Other Relationship Themes and Aspects
- Diagnosing relationships in different contexts
- Digital and community relationships
- Brand relationships
- Sustainability and ethics
- Emotions in relationships
- Relationship dynamics
- Other relevant themes
PAPER SUBMISSION
- Submissions are to be no more than 2500 words (Times New Roman, 12 pt. font, 1.5 spaced)
- Papers to be submitted by the 15th of March, 2015
- Feedback and notification of acceptance by 4th of May, 2015
- Submission of final, updated paper by 1st of August, 2015
- All submitted papers will be considered for inclusion in the colloquium by the conference chairs and the academic committee.
- Information about paper submission and special issues, see www.icrm2015.fi
PRELIMINARY PROGRAMME
The conference will be held on 15-17 September, 2015 at HANKEN School of Economics in Helsinki, Finland.
- 15th of September, reception and registration at 6 p.m.
- 16th of September, full-day colloquium, Gala Dinner
- 17th of September, full-day colloquium, ends by 5.30 p.m., optional evening programme
ORGANIZING COMMITTEE
Colloquium chairs
- Johanna Gummerus, Assistant Professor, Hanken School of Economics
- Christian Grönroos, Professor Emeritus, Hanken School of Economics
Scientific committee
- Kristina Heinonen, Professor, Hanken School of Economics
- Anu Helkkula, Assistant Professor, Hanken School of Economics
- Catharina von Koskull, Ph.D., Hanken School of Economics
- Christian Kowalkowski, Assistant Professor, Linköping University
- Karl-Jacob Mickelsson, Ph.D., Hanken School of Economics
- Tore Strandvik, Professor, Hanken School of Economics
Contacts
icrm@hanken.fi
CERS Centre for Relationship Marketing and Service Management Department of Marketing
Hanken School of Economics
Arkadiankatu 22
00101 Helsinki
Finland
