The AMA ServSIG announces a call for special session proposals for the AMA Summer Marketing Educators’ Conference (14 – 16 August 2015) in Chicago, IL. Michael Ahearne (University of Houston) and Douglas Hughes (Michigan State University) serve as the conference co-chairs.
ServSIG members are highly encouraged to submit proposals; however, non-ServSIG members are also welcomed to submit proposals. The ServSIG committee is especially interested in topics related to the conference theme of “Improving Business Practice Through Marketing Insight.”
Proposals may also be based upon the following services topics: Consumer Behavior and Misbehavior in Services * Business-to-Business Services * Service Dominant Logic * Customer Experience and Value Co-Creation * Building Relationships in Services * Service Operations Management * E-Services and Social Media * Innovation in Services * Service Design * Building Sustainability in Services * International Marketing in Services * Developing Service Value * Service Markets and Networks * Service Supply Chains * Servicescapes * Service Encounters * Service Environment * Research and Teaching Methods in Services * Service Recovery and Complaint Management * Service Productivity * Branding and Communication in Services * Tourism Services * Transformative Services * Sport Services * Public and Non-Profit Services.
Please propose a SIG special session at AMASummer15.AbstractCentral.com
For additional information (e.g., formatting guidelines, submitting competitive papers) please also seehttps://www.ama.org/events-training/Conferences/Pages/Summer-Marketing-Educators-Conference.aspx
If you have any questions concerning the proposal, please feel free to contact Werner Kunz (Chair, ServSIG), werner.kunz@umb.edu, or Martin Mende (Program Officer, ServSIG), mmende@fsu.edu.
