2017 Marketing and Public Policy Conference in Washington D.C.

Deadline for submissions:
December 2, 2016
(Please note that there will be no planned extensions for the 2017 submission process.)

Conference Theme: Promoting Solutions for Quality of Life and Consumer Well-Being

The Marketing and Public Policy Conference (MPPC) is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy. Our conference theme, Promoting Solutions for Quality of Life and Consumer Well-Being, celebrates the incredible strides made in improving the lives of consumers and the quality of our society. At the same time, it recognizes many contemporary and global issues that cry out for greater research, debate, and action. Research helping to understand or to contribute to quality of life and consumer well-being through business practices, policy making, or collaborating with grass-roots community efforts is especially encouraged. We simultaneously welcome the submission of work addressing a significant issue at the intersection of marketing and public policy.

The conference will take place on June 1 – 3, 2017 and will be held at the Marriott Metro Center, Washington D.C. Visit AMA.org/PublicPolicy to learn more. The site will be up soon to begin making hotel reservations and to register for the conference.

An Agency Tour Pre-Conference Event will occur on June 1st and will be coordinated by Vanessa Perry, George Washington University and Cassandra Davis, Utah State University. Details to follow from the pre-conference coordinators as schedules are finalized. Contact Vanessa Perry for further details about this exciting pre-conference agency tour.

All materials for consideration should be submitted via the AMA’s online submission management system (Abstract Central) by December 2, 2016. Please note that there will be no planned extensions for the 2017 submission process. Please note that Abstract Central will being accepting submissions on Friday, October 14th.

Program Submission Options

Authors have the option of selecting one of three formats, described in detail below. All submissions must be received by Friday, December 2, 2016 at 11:59 p.m. (ET).

• Competitive Papers
• Posters
• Special Sessions

Conference Co-Chairs Sterling A. Bone

Sterling A. Bone
Associate Professor of Marketing Jon M. Huntsman School of Business Utah State University

Maura L. Scott
Madeline Duncan Rolland Associate Professor of Business Administration Florida State University

Jerome D. Williams
Executive Vice Chancellor and Provost Rutgers University-Newark

Competitive Papers

Competitive papers dealing with substantive or theoretical topics are sought for competitive paper sessions. It is mandatory that at least one author of all accepted papers register for (and present the paper at) the conference. Authors may submit up to three papers.

Format and Style for Competitive Papers:
1. Prepare and submit electronic documents in Microsoft Word format. Submitted papers – including references, exhibits, and appendices – must not exceed 20 double-spaced, word-processed pages prepared in 12-point font. Papers that exceed this limit will be rejected. The paper should conform to the manuscript guidelines of the AMA journals (e.g., Journal of Public Policy & Marketing).

2. To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should not include a front page with author-identifying information and remove author identifying information from the document’s properties.

3. In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method & Data used (not applicable for non-empirical papers), (3) Summary of Findings, and (4) Key Contributions. This should not be included in the same document with the manuscript; rather, these descriptions will be pasted in the appropriate spaces during the online submission process. Should you have any questions, please contact Quinn Meyer, program manager at qmeyer@ama.org.

4. Confirmation that your paper was submitted successfully will be sent by e-mail to the submitter.

5. Authors of accepted competitive papers have the option of publishing either (1) an extended abstract or (2) a full paper. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.

The Best Conference Paper and the Brenda Derby Memorial Award for Best Conference Student Paper will be selected based on recommendations from the reviewers and the co-chairs of the conference. Eligibility for the Brenda Derby Memorial Award is limited to those papers for which a student is the lead author.

Posters

Poster sessions provide an opportunity to share research in the working paper stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. Poster sessions can be particularly useful for getting input at intermediate stages of a research project.

By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session. Please note that poster abstracts are not included in the Conference Proceedings.

Poster session participants must agree to:
a) Prepare a poster for display during the session (detailed guidelines will be sent with acceptances).

b) Be available to discuss your research and answer questions during the invited poster session and reception.

The submission of a completed paper is not required for this category. Poster submissions should include both a short and a comprehensive extended abstract, as described in detail below.

Format and Style for Submission to Poster Session
1. Prepare and submit an extended abstract in Microsoft Word format. Poster submissions must include the title of the poster and an extended abstract of 1200-1500 words plus selected references. The abstract should summarize the research, including the conceptual framework, description of the method, data, results, and conclusions. No tables or figures should be included in the abstract.

2. The text of the poster abstract must not exceed 1500 words and should be submitted in double- spaced format, prepared in 12-point font.

3. Please prepare brief descriptions clearly stating your (1) Research Question, (2) Method & Data used (not applicable for non-empirical papers), (3) Summary of Findings, and (4) Key Contributions. This should not be included in the same document with the abstract; rather, these descriptions will be pasted in the appropriate spaces during the online submission process. Should you have any questions, please contact Quinn Meyer, program manager at qmeyer@ama.org.

4. To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper.

5. At the time of submission, the author shall provide complete contact information for all authors/participants including name, address, phone number, and e-mail.

6. Confirmation that your abstract was submitted successfully will be sent by e-mail to the submitter. A confirmation will also be available in the Abstract Central website.

Special Sessions

These sessions are intended to provide opportunities for focused attention to critical topics in marketing & public policy. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special topic session organizers should have a chair or discussion leader that is an expert in the area. Creative mechanisms for managing discussion, besides a traditional discussion leader/chair, are welcome, but must be described in the proposal.

Special sessions can take various formats. For example, a session may feature 3-4 presentations and a discussant on a related theme. The role of the discussion leader should focus less on the traditional role of responding to the papers and more on facilitating audience engagement. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that present multiple viewpoints on the same topic, as well as those that generate attendee interaction. Special session papers are not included in the Conference Proceedings.

Format & Style for Special Sessions:
1. Prepare and submit an extended abstract in Microsoft Word format. Special session proposals must include the title of the session and an extended abstract of 2000 words. The proposal should describe the objective of the session, its structure, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. If the session involves multiple papers, include brief descriptions for each paper.

2. The text of the Special session proposal must not exceed 2000 words and should be submitted in double-spaced format, prepared in 12-point font. Please prepare a separate description not exceeding 100 words. This should not be included in the proposal itself, but will be pasted in the appropriate space during the submission process via Abstract Central.

3. At the time of submission via the online system, the submitter will be asked to provide complete contact information for all presenters including name, mailing address, phone number and email. All details, including the physical mailing addresses, are required.

4. Due to the unique nature of special sessions, presenter names and information may be included in the proposal.

5. Confirmation that your proposal was submitted successfully will be sent by e-mail to the submitter. Special session participants are all expected to register for the conference.

Special Topic Sessions

These sessions are intended to provide opportunities for focused attention to critical topics in marketing and public policy. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special topic session organizers should have a chair or discussion leader that is an expert in the area. Creative mechanisms for encouraging and managing discussion, besides the traditional discussion leader/chair, are welcome, but must be described in the session proposal.

Format and Style for Special Topic Session Proposals:

1. Prepare the proposal in Microsoft Word and PDF form (both versions are required). Special Topic Session proposals should not exceed 10 double-spaced, word-processed pages prepared in 12- point font. The proposal should describe the objective of the session, its general orientation, likely audience, key issues, and topics to be covered as well as a description of why the session is likely to make an important contribution to marketing and public policy. If the session involves multiple papers, the stage of completion for each paper should be stated.

2. Please prepare a separate abstract not exceeding 100 words. This should not be included in the proposal itself but will be pasted in the appropriate space with your submission. If your session includes multiple papers, prepare short abstracts (i.e., 100 words) for each of these.

3. At the time of submission via the online system, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required.

4. At the time of submission to the online system, you will have choices about how to submit your proposal that affect how it will appear in any online program. In either case, you will be prompted at the end of the process to upload your full proposal document.

– If the proposal is for a panel-type discussion, then complete the title, abstract of the session, and enter all the presenters. In a program, this would appear as a title with a list of panelists.

– If the session will consist of separate presentations (i.e., either on different topics or of papers), enter a title for the session, choose Add Papers, entering a title and the authors for each topic or paper with a short abstract. This will appear in the program as a title with three separate papers and their associated authors.

5. Confirmation that your proposal was submitted successfully will be sent by e-mail to the submitter. A confirmation will also be available in the allacademic Manuscript System in the user’s mailbox.

Code of Ethics

Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics:

• Submission of the same (or substantially overlapping) manuscript or proposal is not permitted.
• To encourage high quality submissions and diversity of presenters, an author may only serve asprimary presenter for no more than two submissions, but can be listed as co-author on multiple submissions.
• Submissions should not already be published in any journal or publication.
• Submissions should not include content that has been presented at earlier AMA conferences.
• Submissions must adhere to the recommended formatting and page limits.