Call it syllabus or unit outline, most institutions require a detailed course description to be published online and distributed to students. If you are new to teaching services, the first challenge is to develop your own syllabus. Thanks to the active contribution of our service community, we offer a large list of syllabi of services marketing courses — an initiative founded many years ago by Dwayne Gremler.
For our global SERVSIG members, the list contains syllabi for different course titles from multiple countries. If you would like to add materials to this list, send an email message to Sven Tuzovic, SERVSIG Education Officer.
| Country | Instructor | Institution | Course Number | Course Title | Year | Term | Level |
| Australia | Alexander Tietge | Australian National University | 3460 | Services Marketing | 2024 | S2 | UG |
| Australia | Chris Baumann | Macquarie | MKTG3002 | Services Marketing | 2024 | S2 | UG |
| Australia | NA | Newcastle Business School | MKTG3040 | Services Marketing | 2025 | S1 | UG |
| Australia | David Fleischmann | USC | MKG211 | Services Marketing | 2025 | S1 | UG |
| Australia | NA | UNSW | MARK5816 | Services Marketing Management | 2024 | T3 | Master |
| Australia | Nigel Barker | University of Adelaide | 7002 | Customer Experience in Services | 2025 | T3 | Master |
| Australia | David Solnet | University of Queensland | BLSI7004 | Customer Experience Management | 2024 | S1 | Master |
| Italy | Marco Visentin | University of Bologna | 75971 | Managing Satisfaction and Dissatisfaction | 2023 | Fall | Master |
| Jordan | Dana Kakeesh | University of Jordan | 1604726 | Services Marketing | 2022 | Fall | MBA |
| Norway | Hannah Snyder | BI Norwegian Business School | GRA6419 | Service Marketing | 2024 | Fall | Master |
| Singapore | Jochen Wirtz | NUS | BME5501 | Services Marketing & Management | 2025 | S1 | EMBA |
| Singapore | Jochen Wirtz | NUS | BMA5505 | Services Marketing & Management | 2025 | S1 | MBA |
| Sweden | NA | Karlstad University | FEAD49 | Advanced Service Management | 2025 | Fall | Master |
| The Netherlands | Gaby Odekerken-Schröder | Maastricht University | EBC4076 | Service Management | 2024 | T4 | Master |
| Thailand | Gerard Tocquer | Asian Institute of Technology | NA | Services Marketing | 2024 | Spring | NA |
| US | Dwayne Gremler | Bowling Green State University | MKT4050 | Services Marketing | 2025 | Spring | UG |
| US | Medini Singh | Columbia Business School | B8107 | Service Operations Management | 2024 | Fall | MBA |
| US | Paul Maglio | University of California, Merced | MIST205 | Technology-enabled Service | 2022 | Spring | UG |
| US | Werner Kunz | University of Massachusetts Boston | MKT407 | Service Marketing in a Digital World | 2025 | Spring | UG |
| Global | Sven Tuzovic | Semester at Sea / Colorado State | MKT366 | Services Marketing | 2024 | Fall | UG |