The SERVSIG Conference is a leading biennial international conference dedicated to advancing research and practice in service marketing and management. Since its launch in 1999, it has become a cornerstone event for researchers, educators, and professionals who are passionate about understanding and improving service-related phenomena.
Every two years, the SERVSIG Conference brings together the global service research community to exchange ideas, explore emerging perspectives, and build lasting collaborations. The conference is known for its high-quality scholarly discussions combined with a warm, inclusive atmosphere that encourages creativity, dialogue, and exchange across disciplines and career stages.
A defining feature of SERVSIG is its commitment to unique and meaningful service experiences. Each conference is hosted by a different university, and no host city is ever repeated. This long-standing principle ensures that every SERVSIG conference offers a fresh academic and cultural setting, enriching the experience by grounding service research in diverse local contexts around the world.
See here for the latest SERVSIG conference calls and reports.
Previous SERVSIG conference editions
Over the years, SERVSIG has been welcomed in remarkable locations around the world:
- 2024 – Bordeaux, France
- 2022 – Glasgow, UK
- 2020 – Brisbane, Australia
- 2018 – Paris, France
- 2016 – Maastricht, the Netherlands
- 2014 – Thessaloniki, Greece
- 2012 – Helsinki, Finland
- 2010 – Porto, Portugal
- 2008 – Liverpool, UK
- 2005 – Singapore
- 2003 – Reims, France
- 2001 – Sydney, Australia
- 1999 – New Orleans, USA