3 March 2026, 12:00pm (CET)
It is our pleasure to announce the next online seminar, by Professor Jorchen Witz (National University of Singapore) with a Keynote Talk on “Agentic AI: The Next Frontier of Service Research”.
Why attend?
Agentic AI represents a fundamental shift in how intelligent systems operate in service contexts — moving from tools that respond in a deterministic manner to tools that act, make judgements, decide, and collaborate. In this webinar, Professor Jochen Wirtz will unpack what agentic AI actually means for service research and practice. A particular focus will be placed on physical AI and service robots operating in agentic mode. Beyond the conceptual discussion, the webinar is designed to be interactive, with dedicated time to jointly reflect on future research opportunities.
Who is this for?
This webinar is particularly relevant for:
•Service, marketing, and management scholars interested in AI, service robots, and technology-enabled services.
•Doctoral students seeking to position their research at the cutting edge of AI and service research.
•Scholars looking to identify high-impact research opportunities related to agentic and physical AI.
For this online seminar series, the EMAC Service Marketing SIG joins forces with IRSSM and AMA SERVSIG.
ZOOM link for the seminar is available via: https://shorturl.at/PsRke.
More information on the flyer (e.g., time zones):
