As part of the SERVSIG community’s ongoing efforts to advance impactful service research,
We organized a special session at the Winter AMA 2026 Conference exploring service innovation and firm innovativeness through the customer lens:
SERVSIG Special Session: Service Innovation and Firm Innovativeness Through the Customer Lens: Insights, Inspiration, and Collaboration
2026 AMA Winter Academic Conference
Madrid February 13-15, 2026
This special session brings together leading scholars to share diverse and thought-provoking perspectives on service innovation and firm innovativeness as perceived by customers. Various inspirational talks will showcase cutting-edge research spanning industries, cultural contexts, and methodological approaches, offering a multidimensional view of the topic.
If you are interested in contributing to this special session, please contact us as soon as possible (by Aug 17th at the latest). We are in the process of preparing the proposal.
Kristina Heinonen, kristina.heinonen@hanken.fi
Werner Kunz, werner.kunz@umb.edu
Dear Kristina, This is a great initiative. I m happy to participate. Kind regards, Ad de Jong