14th SERVSIG Conference
Shaping the Future through Service: Transforming Individuals, Markets & Society
10-12 June 2026
University of Minho
Braga, Portugal
Abstract submission deadline:
5 December 2025
The 14th SERVSIG Conference will take place in the beautiful and historic city of Braga, Portugal, from June 10–12, 2026, hosted by the Centre for Research in Business, Markets & Society (iBMS) at the University of Minho.
Rooted in the theme “Shaping the Future through Service: Transforming Individuals, Markets & Society,” this edition of SERVSIG invites scholars and practitioners to explore the critical role of service in driving positive transformation across multiple domains. In a world increasingly shaped by technology, societal shifts, and environmental imperatives, service research is at the forefront of reimagining how value is created and shared.
Join us in Braga to connect with the global service research community, engage in lively discussions, and contribute to shaping the future through service.
Conference Tracks
We welcome submissions across a wide range of service research topics, including (but not limited to):
- AI/robotics in Services
- B2B in Services
- CCT in Services
- Circular Services & Sustainability
- Customer Experience & Journeys
- Data Science for Service
- Digital Services
- Healthcare and Wellness Services
- Public, Not-for-profit and Governmental Services
- Service Design & Innovation
- Service Ecosystems & Institutions
- Service Employment & Employees
- Service Failure and Recovery
- Service Strategy, Operations & Productivity
- Social Impact of Services
- Tourism Services
- Transformative Service Research
- Other Topics Related to Services
Submission procedure:
https://servsig2026.exordo.com/.
Important Dates
- Online Submissions Open: September 2025
- Submission Deadline: December 5, 2025
Contact
Website: https://servsig2026.eeg.uminho.pt
Email: servsig2026@eeg.uminho.pt
We look forward to welcoming you to Braga in 2026!
About Braga
Braga is one of Portugal’s oldest cities, blending a rich cultural heritage with a youthful energy thanks to its vibrant student population.
Located in the North of Portugal, Braga is the third largest city in the country (after Lisbon and Porto) with a population of over 200.000 inhabitants. The city is the capital of the Minho Province and is close to other interesting destinations such as Porto, Guimarães, Viana do Castelo, Gerês and the seaside. Braga’s history may be traced back 2000 years, being an important Roman city during the Roman Empire (named Bracara Augusta) and later a relevant religious centre in Hispania. Known for its Baroque architecture, lush green surroundings, and dynamic local traditions, Braga offers the perfect backdrop for scholarly exchange and networking. In 2021 Braga was elected European Best Destination.
You may find information about Braga in the following links:
– Visit Braga
– A Visit to Braga
– Braga City Council
A City tourist map is available here.
