Centre for Relationship Marketing and Service Management, Department of Marketing, Hanken School of Economics, Helsinki (Finland)
11-15 March 2024
Application Deadline: 20 October 2023
Hanken’s bi-annual phd course on Service and Relationship Management is offered again, for the 11th time, with four in-class session days during the week March 11-15, 2024. Online course preparations start in November 2023. We as earlier strive to have a mix of international participants sharing an interest in the course topics but with different backgrounds. This enriches the substance discussions for us all and gives us the possibility to become familiar with others in the same area.
The course students learn about service management and relationship-oriented marketing management and research implications from them in the consumer and industrial market. Emphasis is given to familiarising the students with research publications/articles dealing with service and relationship management from different perspectives as well as analysing and discussing the evolvement and fundamental assumptions. Students read, analyse, and discuss research publications that have had or are assumed to have a major impact and develop skills in reading and analysing them. This ability strengthens the students’ research skills and facilitates the design and writing of a doctoral thesis. Methodological issues are also addressed since they are closely linked to the students’ doctoral theses. The course should give a good platform to formulate research problems and it supports doctoral students’ own research.
An additional and significant aim with the course is to gather doctoral students researching service and relationship related matters and offer the opportunity to network.
This is typically a super nice and fun course with about 15-25 phd students from sometimes more than 10 countries. The course has received very good feedback. In addition of Maria Holmlund, there is a great bunch of professors plus some of Hanken’s affiliated research fellows from abroad tutoring once again — the course will be as much fun and insightful this time again. The plan is to have 4 consecutive days in class meeting in March set up to enable students from other schools to attend.
Doctoral students from other universities wishing to participate please send an email before October 20 to Maria Holmlund including:
– contact information (name, university, address, e-mail),
– information on the current phase of the studies (incl. number of earned study credits),
– a short summary of the PhD research,
– need and motive for taking part in the course.
More information here.
