“Marketing and New Technologies”
Journal of Marketing Special Issue
Deadline: September 1, 2019;
TPM deadline: January 15, 2019
Editors: C. Page Moreau, Donna Hoffman, Stefan Stremersch, and Michel Wedel
Overview and Goals:
New technologies are disrupting marketing and the marketplace. Consumers are searching for, making decisions about, and using products and services in new ways. Start-ups and incumbents alike use novel data, strategies, and business models driven by these new technologies to enter, grow, and defend markets. The role of marketing is shifting, including how marketing contributes to organizational and societal outcomes and the marketing tools, skills, decisions, and capabilities important to this contribution. New technologies are altering competitive dynamics, economic systems, and society in profound ways.
Internet, social, and mobile technologies as well as advances in computing power, automation, and infrastructure have been central to this disruptive role for some time. New innovations, including artificial intelligence (AI), robotics, Natural User Interfaces (NUI), platforms, Cognitive Systems, Virtual Reality (VR) and Augmented Reality (AR), the Internet of Things (IoT), and the data streams they produce are further contributing to this disruption with important implications for the marketing discipline.
This Special Issue will showcase scholarship that examines the impact of new technologies on important marketing-related research questions. New technologies, defined as those that are early in the adoption cycle for firms and/or consumers, can be studied from consumer, firm, competition, market, policy, or societal perspectives. Purely conceptual papers are welcome as are papers using any methodological approach. It is crucial that the papers address a real-world marketing question. More details can be found here.
TPM Conference for Special Issue:
The Journal of Marketing is collaborating on this Special Issue with the 2019 Theory + Practice in Marketing (TPM) Conference, hosted by Columbia University Business School in New York City on May 16-18, 2019. This entire TPM conference is dedicated to exploring research on New Technologies and Marketing with the goal of improving knowledge on this critical topic and helping authors prepare for submission to the Special Issue. Non-authors may also attend to gain the latest insights on this important topic. TPM details can be found here (Deadline: January 15, 2019)
Special Issue Editors: C. Page Moreau (University of Wisconsin-Madison), Donna Hoffman (George Washington University), Stefan Stremersch (Erasmus School of Economics & IESE Business School), and Michel Wedel (University of Maryland). Authors should write to editors with questions.
