Interactive Marketing Research Conference (IMRC)
Mays Business School | Texas A&M University
March 27-29, 2019
Submissions: Deadline extended to November 7, 2018
Email your Submissions directly to IMRC2019@mays.tamu.edu
Research submissions should be in the form of slides. The slide deck should contain no
more than 10 PowerPoint slides and must include the following:
Audience & Motivation: What is your research motivation? What problem are you solving? In the first 1 to 2 slides, clearly establish the research motivation, research questions, and identify your target audience.- Impact: What is (are) your finding(s) and what change in behavior do they imply? In the next 1 to 2 slides, describe the before-and-after scenario, including the effect size in layman’s terms.
- Method: Why are your findings valid? In the next 3 to 5 slides, briefly describe your methods and limitations/generalizability.
- Interactive Marketing Practice: On the last slide, clearly describe how your research informs interactive marketing practice.
Submission Deadline: extended to November 7, 2018
Acceptance Notification: TBA
Event: March 27-29, 2019
For further information, see the Call for Presentations Email Submissions directly to IMRC2019@mays.tamu.edu
