19Sep

Conference for Marketing in the Insurance Industry in St. Gallen

Third International Conference for Marketing in the Insurance Industry (ICMI)
at the

University of St. Gallen, Switzerland

October 19th, 2017

Deadline: Sep 25th, 201

Though many academics have investigated marketing related topics for the financial sector, the insurance industry has to a large extent been excluded from such research. In addition, academic accounts of the insurance industry have largely focused on risk, investment and actuarial issues rather than the exploration of marketing concepts and their suitability for the insurance sector. As such, relatively few papers have in fact addressed the topic of insurance marketing in the last decade. Consequently, new contributions reflecting the idiosyncrasies of marketing in the insurance industry are urgently needed.

The third International Conference for Marketing in the Insurance Industry (ICMI) serves as the primary platform to promote research in the field of insurance marketing. In a personal, intensive atmosphere current academic thoughts and ideas shall be discussed and exchanged. Thus, the Association for Insurance Marketing (AIM) invites you to submit a paper for presentation at the third International Conference for Marketing in the Insurance Industry (ICMI) held at the University of St. Gallen, Switzerland. The Association welcomes conceptual and/or empirical research papers on topics in insurance marketing.

Contributions may touch upon one of the following insurance marketing topics (but are not limited to):

  • Interaction behavior and strategies
  • Data sharing
  • Multi- and omnichannel management
  • Trends in consumer behavior
  • E-insurance and digitization
  • Apps and Social Media
  • (Dis-) Intermediation: The new role of agencies and brokers
  • The relationship between actuarial sciences and marketing
  • Smart data for marketing and strategy and its application for insurance
  • Loyalty and customer satisfaction
  • Gamification
  • Innovative value proposition
  • Customer lifetime value
  • Emergence of multifaceted customer journeys
  • Cross-cultural differences of consumer behavior
  • The role of InsurTechs
  • Customer Experience

Guidelines

You are kindly invited to submit your contribution, an extended abstract of max. 5 pages or a full paper in English, by September 25, 2017.

Authors submitting an extended abstract should outline the relevance of the phenomenon being studied, potential contributions to the field, the research question(s), theoretical foundations, conceptual framework, methodology, findings, discussion, and conclusion.

Submissions should not already be published in any journal or publication (including online journals, books and book chapters). Authors will be notified of acceptance/rejection decision by the end of September 2017.

At least one of the authors of a paper or abstract should register for ICMI 2017 and present the contribution in a competitive paper session. Registration will open on September 1st, 2017.

Please send your contribution* by email to: conference@associationforinsurancemarketing.com

*The application should contain one file with author details and one without author details.

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