Vrije Universiteit Amsterdam March 23-24, 2018 Deadline: September 1, 2017 IMResearchConference.org In marketing, we frequently worry about endogeneity but give much less thought to exogeneity – those forces that unambiguously generate external shocks impacting marketing theory and practice, shocks that create sudden change in consumer and managerial thinking and behavior. One might ask what are the […]
