Special Issue
Journal of Retailing & Consumer Services
Retailing and Consumer Services in Emerging Markets
Deadline: 1 Apr 2017
Guest Editors:
- Professor Aron O’Cass, The University of Tasmania
- Dr Jamie Carlson, The University of Newcastle
The aim of this special issue is to advance theory and practice about retailing and services in, emerging markets and to identify opportunities, challenges and differences relating to how consumers and marketers behave. The Guest Editors are interested in manuscripts which focus on emerging markets with particular emphasis on; consumer behaviour and brands, managing branded consumer experiences, and leveraging consumers behaviour to maximise brand performance in emerging markets. Papers that study consumer behaviour focusing on goods and service branding are also welcome. Priority will be given to papers with a strong theoretical focus on developing a new and deeper understanding of consumer services and retailing in emerging markets. We are especially interested in articles which focus on identification and management of brand related behaviour in unique settings that show deeper understanding of retailing and services in emerging markets. Articles which focus on theories that reflect on challenges of consumer behaviour in emerging markets by virtue of the potential the market provides to social development and business sustainability will also be considered. We are also interested in the ethical and sustainable aspects of the role played by consumers in emerging markets.
While attention could be drawn to the BRICS nations as exemplars of emerging markets (Brazil, Russia, India, China and South Africa) we welcome papers which focus on other emerging markets in Asia, Africa and South America. We are particularly interested in papers which make a theoretical contribution to this body of knowledge, especially suggesting new and effective ways of managing consumers and brands in emerging markets. We welcome papers building on all methodological approaches (i.e. quantitative, qualitative and case study research).
Recommended topics are as follows, but not limited to:
- Relationships between consumers and brands in emerging markets,
- Brand communities in emerging markets,
- Nature of status or luxury consumption and branding,
- The role of religion in consumer behaviour in emerging markets,
- Image, personality and identity of consumers in emerging markets,
- Regulatory, social, and ethical challenges confronting firms and consumers in emerging markets,
- Role of digital and social media for engaging consumers with brands in emerging markets,
- Managing consumer emotions and the brand experience in emerging markets,
- Managing customer engagement behaviours for brand building advantage in emerging markets,
- Leveraging service to maximise brand performance in emerging markets,
- Understanding the role and nature of consumers undertaking collaborative, consumption experience (co-creation, coproduction, customer to customer interactions) with brands in emerging markets.
Guest editors invite authors to submit interesting and rigorous papers. Manuscripts should comply with the quality, format and editorial policy of the journal. It is a requirement that papers being submitted have not been published or are being considered for publication at another journal; your cover letter must state that the paper is in conformance with this requirement. Enquiries can be directed to the guest editors. Submission deadline: 1st April, 2017. Submit papers via the journal’s online submission portal
Review Process and Timeline
- Call for papers announcement: May 18, 2016
- Submission due date: April 1, 2017
- First round decisions: July 1, 2017
- Revision due date: September 1, 2017
- Second round decisions: November 1, 2017
- Final editorial decision December 1, 2017
Professor Aron O’Cass, Tasmanian School of Business and Economics, The University of Tasmania.aron.ocass@utas.edu.au
Dr Jamie Carlson, Newcastle Business School, The University of Newcastle, Australia.Jamie.carlson@newcastle.edu.au
