Bridging and Transcending Co-creation and Engagement
4-6 December 2015, Peppers Guest House, Hunter Valley Wine Region, Australia
Over the past decade, research addressing the concepts of co-creation and customer engagement has increasingly taken a predominant role in marketing literature. Both concepts reflect a changing paradigm in marketing thought, with an emphasis on interaction and experiences in the broader service networks. However, as the literature on both concepts develops further there is a high degree of convergence. Conceptual and empirical research into co-creation and engagement, has reached an important juncture. It is important for the discipline to determine and articulate the distinction between these closely aligned concepts, explore their interplay, and understand their distinct and combined influence. Only then can we further understand the customer experience through the conceptualisation of engagement and co-creation.
We are excited to announce that participants of the CCIS-CE 2015 Symposium will be invited to submit their papers to special issues of the Journal of Service Theory and Practice and the Journal of Business Market Management dedicated to the symposium.
Topics for investigation related to the symposium theme include, but are not limited to:
- Conceptual delineation of co-creation and engagement constructs; their distinction, relationship and interplay
- Conceptual and empirical frameworks to further elucidate the nomological networks of co-creation and engagement
- Key mutual and distinct strategic drivers of co-creation and engagement
- Value outcomes (for self, others and mutual betterment) of jointly and independently pursuing engagement and co-creation
- Specific patterns of behaviors and practices representing co-creation and engagement activities
- Strategic and managerial relevance of pursuing co-creation and engagement
- Roles of various actors and the dynamics of initiating and facilitating co-creation and engagement
- Platforms and ecosystems facilitating co-creation and engagement
Timing & Venue
The 2015 CCIS-CE symposium will take place on the weekend immediately after the Australian and New Zealand Marketing Academy Conference (ANZMAC) in Sydney. The symposium will be held at Peppers Guest House, Hunter Valley, Australia. The Hunter Valley Wine Region is one hour from Newcastle and two hours from Sydney by car http://www.winecountry.com.au/
The Special Issues
The conference will partner with the Journal of Service Theory and Practice (JSTP) and the Journal of Business Market Management (JBM) that are planning to each dedicate a Special Issue to the conference theme. Editors of the Journals will attend to encourage potential submissions to the journals.
Additional Information
The event is partially sponsored by Newcastle Business School and Adelaide Business School. The registration fee of 950 AUD will include two nights accommodation at Peppers Guest House, Hunter Valley, inclusive of meals.
Further details of the symposium will be available soon. If you have any questions, please contact the symposium co-chairs Jodie Conduit via Jodie.conduit@adelaide.edu.au or Tom Chen via tom.chen@newcastle.edu.au
more infos here
Co-chairs:
Jodie Conduit, Adelaide Business School, Australia
Tom Chen, Newcastle Business School, Australia
The photo source: http://www.seanasmith.com/broke-fordwich-tips-planning-trips-hunter-valley/
