Welcome AMA's Services Special Interest Group / SERVSIG's Home Page

SERVSIG Events

SERVSIG hosts a variety of annual events in an effort advance service research and to bring service researchers closer together. Typically we sponsor a variety of panels, sessions, and informal meetings at the AMA Educators' Conferences. In addition, we have expanded our presence by introducing our own research conference and by hosting a doctoral consortium that precedes the Frontiers in Services Conference. Please browse the information below for more information on each of these exciting events.

SERVSIG's Pre-Conference Consortium: SERVSIG's Services Marketing Pre-Conference Consortium is designed to help doctoral students and new faculty in their academic careers as teachers and researchers of services marketing. By promoting a collegial atmosphere, the Consortium provides a wonderful opportunity to interact with the field's leading scholars and up-and-coming services marketing scholars. To learn more about the upcoming Consortium or to view presentations from previous years, click here.