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SERVSIG's
Doctoral Consortium: SERVSIG's
Services Marketing Doctoral Consortium is designed to help doctoral
students and new faculty in their academic careers as teachers and researchers
of services marketing. By promoting a collegial atmosphere, the Consortium
provides a wonderful opportunity to interact with the field's leading
scholars and up-and-coming services marketing scholars.
- 2013 AMA SERVSIG Doctoral Consortium:
The Services Marketing Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 20th Annual Services Doctoral Consortium, preceding the Frontiers in Service Conference, to be held at National Taiwan University, Taipei, Taiwan.
The consortium is designed to help doctoral students, new faculty, service researchers, and managers from global service industries in their careers. By promoting an intimate and collegial atmosphere, the consortium provides a wonderful opportunity for participants to interact with the field's leading services scholars. Exemplary topics covered during the event are:
- Doing relevant research for academia & business
- Identify an interesting research project
- Conceptualizing a research ideas
- Positioning your paper for a broad audience
- Going through the review process
- Delivering impactful Teaching
- How to start an career in academia
- Developing a pipeline of research
- Being a productive and effective researcher
- Developing relationship to other researchers and industry
This year, the consortium will begin with a welcome reception at 5:00 PM on Wednesday, July 3rd, and will continue with sessions from 8:00 AM to 5:00 PM on Thursday, July 4th. The consortium presents unique opportunities for doctoral students to meet some of the world’s eminent services marketing scholars and to learn research tips, trends, and ideas from them. Doctoral students will also have the opportunity to “speed pitch” their research ideas to multiple scholars in the field of services marketing. Breakout sessions, lunch and mentoring groups will provide many opportunities for doctoral students to receive feedback and questions on their research topics.
Doctoral consortium participants must register for the conference in order to participate in the event (Link to the conference registration). We highly encourage every attendee to participate also at the dedicated break out session to discuss his or her research projects with scholars who share complimentary interests. Consortium attendees who would like to participate in the breakout sessions should submit an extended abstract (ca. 1-2 pages) of their research project to the consortium chairs, Werner Kunz, University of Massachusetts at Boston (werner.kunz@umb.edu) by April 1, 2013.
The consortium event is supported by donations from Arizona State University’s Center for Services Leadership, National University of Taiwan and conference registration fees. The Faculty Fellows presenting at the consortium include:
- Lerzan Aksoy, Fordham University
- Mary Jo Bitner, Arizona State University
- Rod Brodie, University of Auckland
- Ming-Hui Huang, National Taiwan University
- Ray Fisk, Texas State University
- Timothy Keiningham, IPSOS Loyalty
- Mirella Kleijnen, Vrije Universiteit Amsterdam
- Werner Kunz, University of Massachusetts Boston
- Marcus Lee, Singapore Management University
- Xueming Luo, University of Texas at Arlington
- Irene Ng, University of Warwick
- Parsu Parasuraman, University of Miami
- Mark Rosenbaum, Northern Illinois University
- Roland Rust, University of Maryland
- Jochen Wirtz, National University of Singapore
The Chairs will email notifications about the doctoral consortium including the breakout session information to the consortium attendees by June 5, 2013.
Attendees are encouraged to contact the consortium chair, Werner Kunz, University of Massachusetts Boston (werner.kunz@umb.edu) if they have any questions regarding the event.
Liam Glynn Research Scholarship Award
Participants can apply also for the Liam Glynn Research Scholarship Award. The Liam Glynn Research Scholarship Award is facilitated by donations from Arizona State University’s Center for Services Leadership and helps selected emerging services scholars to cover a part of the expenses to attend the Consortium and the Frontiers in Service Conference.
Two to four applicants will be awarded travel grants of $500 - $1,000 depending upon the number of applications received. Current Ph.D. seeking students and recent graduates are eligible to apply. All submissions should be submitted to Carolyn Massiah, University of Central Florida, cmassiah@bus.ucf.edu, by June 3, 2013 and should include the following information:
1. Curriculum vita
2. Statement as to why attending the Frontiers in Services Conference would be beneficial to the applicant at this stage in his/her career
3. Statement confirming that applicant has strong interest in the field of services marketing with supporting information (e.g. area of research)
A committee comprised of AMA SERVSIG members will select the award recipients. Applicants are selected based on their responses to a series of questions, including why they wish to attend and how it would be beneficial to them at this stage in their career. Click here for more information.
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