SERVSIG's Doctoral Consortium: SERVSIG's Services Marketing Doctoral Consortium is designed to help doctoral students and new faculty in their academic careers as teachers and researchers of services marketing. By promoting a collegial atmosphere, the Consortium provides a wonderful opportunity to interact with the field's leading scholars and up-and-coming services marketing scholars.

• 2012 AMA SERVSIG Doctoral Consortium: 

  AMA’s Services Marketing Special Interest Group (SERVSIG) is pleased to announce the upcoming 19th Annual Services Doctoral Consortium, preceding this year’s 21st Annual Frontiers in Service Conference. The consortium will take place on Thursday, June 14th, from 8:30 AM to 5:00 PM. All events of the consortium will take place at the Hyatt Regency Bethesda, Maryland (http://bethesda.hyatt.com/hyatt/hotels/index.jsp).

  The consortium is designed to help doctoral students and new faculty members in their academic careers in services marketing. By promoting an intimate and collegial atmosphere, the consortium provides a unique opportunity for participants to interact with the field's leading and emerging scholars and address questions such as:

  • How do I get the job I really want? What can I expect from the application process and how should I handle it?
  • How do I make the transition from a doctoral student to an actual faculty member in a new environment?
  • How do I develop a stream of quality research and get it published in my target journals?
  • How can I be an effective teacher? How should I handle teaching in different settings such as undergraduate versus MBA classes?
  • How can I establish successful collaborations with firms from service industries?
  • How can I expand my network in the services marketing discipline?

  The consortium is supported by registration fees and generous donations from Arizona State University’s Center for Services Leadership. The Faculty Fellows presenting at the consortium include:

  • Michael “Mike” Brady, Florida State University
  • Steven “Steve” Brown, University of Houston
  • Kevin Burkhard, Arizona State University
  • Thomas Dotzel, McGill University
  • Raymond “Ray” Fisk, Texas State University
  • Gavin Fox, Texas Tech University
  • Dwayne Gremler, Bowling Green State University
  • Katherine “Kay” Lemon, Boston College
  • Amy Ostrom, Arizona State University
  • Roland Rust, University of Maryland
  • Jagdip Singh, Case Western Reserve University
  • Nancy Sirianni, Texas Christian University
  • Florian von Wangenheim, Technische Universität München

  Liam Glynn Travel Scholarship

• The Liam Glynn Travel Scholarship is facilitated by donations from Arizona State University’s Center for Services Leadership and helps selected emerging services scholars to cover a part of the expenses to attend the Consortium and the Frontiers in Service Conference.

  The ASU Center for Services Leadership is a research center within the W. P. Carey School of Business at Arizona State University. Founded in 1985 to pioneer the study of services, the Center for Services Leadership has established itself as a globally recognized authority on how to compete strategically through the profitable use of services.  The Center for Services Leadership is the sponsor of this year’s Services Doctoral Consortium.

  Liam Glynn was a Lecturer at the University College Dublin in the Smurfit Graduate School of Business.  The first Director of the UCD Centre for Quality and Services Management, Liam published services marketing articles in France, Ireland, Italy, the United Kingdom, and the United States.  Co-editor of Understanding Services Management in 1995, he was the Membership Coordinator for the AMA SERVSIG and co-chaired the first AMA SERVSIG Conference on services research in 1999.  He was 40 when his long battle with cancer ended.  SERVSIG created an annual travel scholarship in Liam's name to honor his memory.

  To be considered for the Liam Glynn Scholarship, applicants submit a letter of interest and curriculum vita to SERVSIG’s mentoring officer, Tillmann Wagner (tillmann.wagner@whu.edu). The application deadline is May 1, 2012. Up to four scholarships may be awarded based on the applications received. The scholarship winners will be presented with a cash prize and will be recognized at the Consortium.

• To register for the event, please visit:
  http://www.rhsmith.umd.edu/frontiersconference/servsig.aspx
  or click here to register online
• 2012 Frontiers In Service Conference Program