AMA's Services Special Interest Group / SERVSIG's Home Page

The Services SIG (SERVSIG) serves American Marketing Association academics who are interested in services research. SERVSIG was founded by Ray Fisk in 1993. Since that time, SERVSIG has sponsored numerous panels and sessions at AMA Educators' Conferences. It hosts its own international conference, too. Also, SERVSIG hosts an annual SERVSIG Doctoral Consortium atthe AMA Frontiers in Services Conferences.

The mission of SERVSIG is to be the best full-service system for keeping in touch with the people, events, and knowledge of services marketing and management. SERVSIG adopted three goals: Open, Flexible, and Fun. First, we strive to be open to new people, new ideas, global contributions, interdisciplinary contributions, practitioner contributions, and to new ways of doing things. Second, we strive for the maximum of organizational flexibility (and a minimum of red tape). Third, we strive to be a fun organization by being both lighthearted and intellectually nourishing.

News and Events:

2012 AMA SERVSIG DOCTORAL CONSORTIUM , College Park, MD, June 13-14, 2012
- The Services Marketing Special Interest Group (SERVSIG) of the American Marketing Association (AMA) is pleased to announce the 19th annual Services Doctoral Consortium, preceding the Frontiers in Service Conference, to be held at the University of Maryland, College Park, MD. This year, the consortium will start with a welcome reception at 6:00 PM on Wednesday, June 13th, and will continue with sessions from 8:00 AM to 5:00 PM on Thursday, June 14th.
- Please click here for more information.
2012 FRONTIERS IN SERVICE CONFERENCE, University of Maryland, College Park, June 14-17, 2012
- Please click here to download the event flyer.
CALL FOR PROPOSALS - SERVSIG INTERNATIONAL RESEARCH CONFERENCE 2014
- SERVSIG started its International Research Conferences in 1998. The founding concept was that a different school in a different country would host the conference every two years. To ensure novel and fun service experiences, SERVSIG also promised that the conference would never repeat a city. The SERVSIG International Research Conference has taken place in wonderful places around the world like New Orleans, USA; Sydney, Australia; Reims, France; Singapore; Liverpool, UK; and Porto, Portugal. The 2012 SERVSIG conference will take place in Helsinki, Finland.
  
  With this call for proposals we are seeking the conference host for the SERVSIG conference in 2014. The conferences have typically been held in May or June. The events start on a Thursday evening and finish on a Saturday evening. Care must be taken to avoid dates when other service conferences will occur. In your proposal please insert the following information:
  
  - Background – On both the host school and host city.
  - Conference Facilities – These can be on on-campus and off-campus.
  - Conference Dinners, Receptions, and Other Events - The conference is expected to start with a Thursday reception, and include dinners on Friday and Saturday nights.
  - Conference Organization – Who would be the conference co-chairs and who would be the conference support staff? (Note that SERVSIG Officers would also select a conference coordinating committee.)
  - Hotel Arrangements - What would be the primary conference hotel? What secondary hotels would be available? What would be the estimated prices?
  - Travel Arrangements – What are the nearest international airports, train stations, etc.
  - Summary of Projected Attendee Prices - Summarize the projected conference attendee prices for registration, hotel, travel, etc.
  - Sightseeing Possibilities in Host City or Surrounding Area – Discuss the city, the region, the country, special attractions, etc.
  
  - Questions regarding the conference can be addressed to Ray Fisk, Conference Curator, Ray.Fisk@txstate.edu.
  
  - Please send your proposal to chair@servsig.org by March 7th, 2012.
  
  - We would like to announce the 2014 conference venue at the Helsinki SERVSIG conference in Helsinki in June 2012.
  
  SERVSIG looks forward to your proposals!
  
  Sabine Moeller, SERVSIG Chair 2011/2012
CALL FOR PAPERS: JOURNAL OF SERVICE MANAGEMENT (JoSM)
- Special Issue on "The Health-Food-Marketing Triangle"

Click here for more information