AMA's Services Special Interest Group / SERVSIG's Home Page

The Services SIG (SERVSIG) serves American Marketing Association academics who are interested in services research. SERVSIG was founded by Ray Fisk in 1993. Since that time, SERVSIG has sponsored numerous panels and sessions at AMA Educators' Conferences. It hosts its own international conference, too. Also, SERVSIG hosts an annual SERVSIG Doctoral Consortium atthe AMA Frontiers in Services Conferences.

The mission of SERVSIG is to be the best full-service system for keeping in touch with the people, events, and knowledge of services marketing and management. SERVSIG adopted three goals: Open, Flexible, and Fun. First, we strive to be open to new people, new ideas, global contributions, interdisciplinary contributions, practitioner contributions, and to new ways of doing things. Second, we strive for the maximum of organizational flexibility (and a minimum of red tape). Third, we strive to be a fun organization by being both lighthearted and intellectually nourishing.

News and Events:

5th ANNUAL FISHER IMS AND AMA SERVSIG DISSERTATION PROPOSAL COMPETITION
- The Initiative for Managing Services (IMS) at the Ohio State University's Fisher College of Business, and the American Marketing Association's Services Special Interest Group (SERVSIG) are pleased to announce the "5th Annual Fisher IMS and AMA SERVSIG Dissertation Proposal Competition" for the best doctoral dissertation proposals on services. Click here for complete information on the competition.
SERVSIG Newsletter (Summer 2010) from Tom DeWitt, Chair, AMA SERVSIG
- Click on the above link to download the newsletter
THE 2011 AMA SERVSIG DOCTORAL CONSORTIUM, Columbus, OH , June 29-30, 2011
- More information will be available in early 2011.
2010 SERVSIG AWARDS
- The American Marketing Association's Services Marketing Special Interest Group (SERVSIG) is pleased to announce the following SERVSIG awards, which were given at the 2010 AMA Frontiers In Service Conference. Congratulations to the following 2010 SERVSIG Award Winners:
  
  1. Professor James Heskett at Harvard University is the recipient of the 2010 Christopher Lovelock Career Contributions to the Services Discipline Award.
  
  2. Goutam Challagalla, R. Venkatesh and Ajay Kohli are the recipients of the 2010 AMA Best Services Article Award for their 2009 Journal of Marketing paper.
  
  3. Jillian Ney and Nicola Laugwitz are the recipients of the 2010 ASU CSL/Liam Glynn Research Scholarship Awards.
THE 2010 FISHER IMS AND AMA SERVSIG DISSERTATION PROPOSAL COMPETITION WINNERS
- The Initiative for Managing Services (IMS) at the Ohio State University’s Fisher College of Business, and the American Marketing Association’s Services Special Interest Group (SERVSIG) are pleased to announce the winners of the “2009 Fisher IMS and AMA SERVSIG Dissertation Proposal Competition” for the best doctoral dissertation proposals on Services. This is the fourth year of this annual award. The awards include three cash prizes ($2,000 for the First Place Winner, and $1,000 each for the First and Second Runners-up), and two honorable mentions. The first place winner and the two runners-up will present their research at a special session at the 2009 AMA Winter Educators’ Conference in New Orleans, LA (February 19-22, 2010). Click here for complete information on the winners of the competition.