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The Services SIG (SERVSIG) serves American Marketing
Association academics who are interested in services research. SERVSIG was
founded by Ray Fisk in 1993. Since that time, SERVSIG has sponsored numerous
panels and sessions at AMA Educators' Conferences. It hosts its own international
conference, too. Also, SERVSIG hosts an annual SERVSIG Doctoral Consortium
atthe AMA Frontiers in Services Conferences.
The mission of SERVSIG is to be the best full-service system for keeping
in touch with the people, events, and knowledge of services marketing and
management. SERVSIG adopted three goals: Open, Flexible, and Fun. First,
we strive to be open to new people, new ideas, global contributions, interdisciplinary
contributions, practitioner contributions, and to new ways of doing things.
Second, we strive for the maximum of organizational flexibility (and a minimum
of red tape). Third, we strive to be a fun organization by being both lighthearted
and intellectually nourishing. |
