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Services Marketing Doctoral Consortium

The Services Marketing Special Interest Group (SERVSIG) hosts an Annual Services Marketing Doctoral Consortium. The Consortium, which directly precedes the Frontiers in Service Conference, is designed to help doctoral students and new faculty in their academic careers as teachers and researchers of services marketing. By promoting a collegial atmosphere, the Consortium provides a wonderful opportunity to interact with the field's leading scholars and up-and-coming services marketing scholars.

Research sessions highlight important and emerging streams of research within the services discipline or discuss current trends in services marketing research. Discussions on developing one's own stream of research and the role of service activity in an academic's career are also included. Teaching sessions provide guidance for teaching services at the undergraduate, graduate, and executive education levels. Presentations from recent cosortiums are available for download.

2008 Services Marketing Pre-Conference Consortium (University of Maryland; October 2008):

The Services Doctoral Consortium is organized by the Services Marketing Special Interest Group (SERVSIG) of the American Marketing Association and sponsored by the Center for Services Leadership at Arizona State University. The consortium is designed to introduce doctoral students and new faculty to a global network of services scholars and assist them in launching productive academic careers.

Register Online Now!

http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=611abc1c-2be1-498b-8223-2041c20b3a2a

For questions about this year’s consortium, please contact this year’s SERVSIG mentoring officer, Shashi Matta, at matta_6@fisher.osu.edu.

WEDNESDAY, OCTOBER 1, 2008
6:30 – 8:30 PM Welcome Reception
Location: Hyatt Bethesda
  
THURSDAY, OCTOBER 2, 2008
All sessions at the Robert H. Smith School of Business, University of Maryland

7:00 – 7:45 AM Continental Breakfast
 
Time
Topic
Speaker(s)

7:45 – 8:00
Introductions and Welcome Ray Fisk, Texas State University, San Marcos
Shashi Matta, The Ohio State University
Deanne Brocato, Iowa State University
8:00 – 9.00 Plenary Session A. Parasuraman, University of Miami
9.00 - 10:10 Managerial Research Stephen Brown, Arizona State University
Dhruv Grewal, Babson College
Glenn Voss, Southern Methodist University
10:00 - 10:20 Break 
10:20 - 10:45 Collaborating with Industry
Neeli Bendapudi, The Ohio State University
10:45 - 11:55 Behavioral Research
Mike Brady, Florida State University
Dwayne Gremler, Bowling Green State University
Cele Otnes, University of Illinois
12:00 - 1:10 Lunch  Luncheon Speaker: Paul Ballew, Nationwide
1:10 – 2.20
Quantitative Modeling Kay Lemon, Boston College
Roland Rust, University of Maryland
Florian Wangenheim, Technical University of Munich
2.20 – 2.45 Excellence in Teaching Neeli Bendapudi, The Ohio State University
2.45 – 3.10
Transitioning from Doctoral Student to Assistant Professor Q & A Panel:
Sterling Bone, Brigham Young University
Deanne Brocato, Iowa State University
Shashi Matta, The Ohio State University
Clay Voorhees, Michigan State University
3:10 - 3.20 Break
3:20 – 4:30
Interactive Student Research Doctoral Student Research Break-out Groups
4:30 – 5:00
Special Session:
Publishing in Top Journals

Roland Rust, University of Maryland

 

2007 Services Marketing Pre-Conference Consortium (San Francisco, CA; October 2007):

The 14th Annual Services Doctoral Consortium was a great success and to extend the learning experience and impact we include copies of the presentations from the 2007 consortium.

  • Teaching Services
    • Dr. Dwayne Gremler provided a great presentation on the art of teaching services. Click here.

2006 Services Marketing Pre-Conference Consortium (Brisbane, Australia; June 2006):

The 13th Annual Services Doctoral Consortium was a tremendous success thanks to the hard work of Felicia Morgan, Eileen Bridges, the University of Queensland staff, and the numerous presenters. In an effort to provide as much detail on the consortium as possible the following section of the SERVSIG site provides an outline of the schedule for 2006's consortium including links to the speakers' presentations.

  • Interactive Breakout Sessions Featuring Student Research Proposals: Each of these concurrent sessions featured the presentation and interactive discussion of one of four competitively selected student research proposals. The discussions were moderated by experienced faculty members. Dr. Roland Rust provided an insightful conclusion to the four sessions.
    • Session A: “Baby Boomers and Beyond: The Changing Mature Market’s Evaluation of Services” by Wendy Spinks, University of the Sunshine Coast; Faculty Moderator: Dr. Deborah Brown McCabe.
    • Session B: “Blurring the Line of Visibility” by Mavi Glinoga, UQ Business School; Faculty Moderator: Dr. Amy K. Smith
    • Session C: “Innovative Capacity of Hybrid Firms: An Exploratory Study” by Xin Yan, National University of Singapore; Faculty Moderator: Dr. Roland Rust
    • Session D: “The Impact of Performance Based Reward Systems on Customers’ Perceived Outcomes: The Case of the Botswana Public Sector” by Botshabelo Kealesitse, Victoria University; Faculty Moderator: Dr. Mark Rosenbaum

  • Hot Topics in Services Research: The Consortium concluded with some advice on "Hot Topics" for research:

2005 Services Marketing Pre-Conference Consortium (Phoenix, Arizona; October 5 - 6, 2005):

The 12th Annual Pre-Conference Consortium was a tremendous success thanks to the hard work of Sylvia Long-Tolbert, Felicia Morgan, and the numerous presenters. In an effort to provide as much detail on the consortium as possible the following section of the SERVSIG site provides an outline of the schedule for 2005's consortium including links to the speakers' presentations.

  • Opening Address by Mary Jo Bitner: Dr. Bitner provided the opening address for the consortium where she reviewed here thoughts on the Breadth and Relevance of Current Service Research. Click here for a PDF copy of her Presentation.

2004 Services Marketing Pre-Conference Consortium (Miami, Florida; October 27-28, 2004):

The 11th Annual Pre-Conference Consortium was a tremendous success thanks to the hard work of Eileen Bridges, Sylvia Long-Tolbert, and the numerous presenters. In an effort to provide as much detail on the consortium as possible the following section of the SERVSIG site provides an outline of the schedule for 2004's consortium including links to the speakers' presentations.

  • Introduction to SERVSIG by Stephen Grove: Dr. Grove, SERVSIG president, delivered consortium attendees a presentation that reviewed the role of SERVSIG in services academics. Click here for his PowerPoint Presentation.
  • My Services Marketing Journey by Len Berry: Dr. Berry provided a synopsis of his services marketing journey and advised students on how to develop a path of services research. Click here for his PowerPoint Presentation.
2003 Services Marketing Pre-Conference Consortium (Washington, DC; October 23-26, 2003):
 
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