| Instructor |
Institution |
Course
Number |
Course
Title (Date) |
Primary
Textbook(s) |
Weeks
(Sessions) |
PDF
and/or URL |
|
Julie Baker |
Texas Christian University |
MARK 70140 |
Managing Service Excellence
(Fall 2008) |
Fisk, Grove, & John (2008); Kazanjian (2007) |
8 weeks
(8 sessions) |
|
| Sharon Beatty |
University of Alabama |
MKT 531 |
Services Marketing
(Spring 2008) |
Sewell (2002); Lovelock & Wirtz (2006) |
16
weeks
(16 sessions) |
|
| Leonard Berry |
Texas A&M University |
MK
673 |
Services Marketing
(Spring 2008) |
Berry (1999), Berry (2006) |
11
weeks
(22 sessions) |
|
| Mary Jo Bitner |
Arizona State University |
MKT 591 |
Services Marketing and Management
(Spring 2008) |
Zeithaml, Bitner, & Gremler (2006) |
8
weeks
(16 sessions) |
|
|
Mary Jo Bitner |
Arizona State University |
MKT 591 |
Excel at Service(s)
(Fall 2007) (Executive
Course) |
Zeithaml, Bitner, & Gremler (2006) (Chinese
version) |
4 days
(16 sessions) |
|
| Michael Bowers |
Rollins College |
MKT 607 |
Services Marketing
(Fall 2006) |
Zeithaml, Bitner, & Gremler (2006) |
15
weeks
(15 sessions) |
|
| Larry Cunningham |
University of Colorado at Denver |
MKTG 6040 |
Services Marketing
(Fall 2001) |
Zeithaml & Bitner (2000) |
16
weeks
(16 sessions) |
|
| Ray Fisk |
University of New Orleans (course offered at University of Porto) |
??? |
Services Marketing
(Spring 2006) |
Fisk, Grove, & John (2004) |
2
days
(18 hours) |
|
| James Fitzsimmons |
University of Texas at Austin |
MKT 382 (and)
MAN 386.1 |
Service Management
(Spring 2006) |
Fitzsimmons & Fitzsimmons (2006) |
14
weeks
(28 sessions) |
|
|
Dwayne Gremler |
Bowling Green State University |
MBA 642 |
Services Marketing Management
(Summer 2007) |
Zeithaml, Bitner, & Gremler (2006) |
6 weeks
(12 sessions) |
|
| Christian Grönroos |
Hanken Swedish School of Economics (Helsinki, Finland) |
2348 |
Services Management and
Marketing
(Fall 2007) |
Grönroos (2007) |
8
weeks
(16 sessions) |
|
| Joby John |
Bentley College |
MK
718 |
Services Marketing
(Spring 2004) |
Fisk, Grove, & John (2004) |
1
week
(10 sessions) |
|
| Susan
Keaveney |
University of Colorado at
Denver |
MKTG 6040 |
Services Marketing
(Spring 2007) |
Zeithaml, Bitner, & Gremler (2006) |
15
weeks
(30 sessions) |
|
| Christopher Lovelock |
Yale School
of Management
|
MGT 853 |
Services Marketing: Strategies
for Nonprofits and For-Profits
(Spring 2005) |
Lovelock & Wirtz (2004) |
7
weeks
(13 sessions) |
|
|
Carolyn Massiah |
University of Central Florida |
MAR 6845 |
Services Marketing
(Spring 2008) |
Zeithaml, Bitner, & Gremler (2006) |
15 weeks
(15 sessions) |
|
|
Peter McClure |
Harvard University Extension School |
MRKT E-105 |
Marketing of Services
(Fall 2008) |
Zeithaml, Bitner, & Gremler (2006) |
16 weeks
(16 sessions) |
|
| John McManus |
Northeastern University |
MKT G218 |
Marketing in the Service
Sector
(Spring 2004) |
Lovelock & Wirtz (2004) |
15
weeks
(30 sessions) |
|
|
Stefan Michel |
Thunderbird School of Global Management |
GB 4518 |
Strategic Services Marketing
(Spring 2008) |
None |
6 weeks
(12 sessions) |
|
| Paul Patterson |
University of New South
Wales |
MARK 5816 |
Services Marketing
(Spring 2005) |
Lovelock, Patterson, & Walker (2004) |
14
weeks
(14 sessions) |
|
| David Paul |
Monmouth
University |
BK
598A-50 |
Marketing
and Management of Services
(Spring 2002) |
Zeithaml & Bitner (2003) |
6
weeks
(12 sessions) |
|
|
Mark Rosenbaum |
Northern Illinois University |
Marketing 505 |
Introduction to Marketing: Focus on Services
Marketing
(Fall 2007) (Executive
Course) |
Zeithaml, Bitner, & Gremler (2006) |
7 weeks
(7 sessions) |
|
| Jill Sweeney |
University
of Western Australia |
450.463 |
Advanced
Marketing Services
(Fall 2007) |
Zeithaml, Bitner, & Gremler (2007) |
13
weeks
(13 sessions) |
|
| Steve Tax |
University
of Victoria |
MBA 511, 512, and 513 |
Service Management (3
courses)
(Fall 2006) |
Fitzsimmons & Fitzsimmons (2006), Lovelock & Wirtz (2004)
|
13
weeks
(39 sessions) |
|
|
Janet Wagner |
University of Maryland |
BUMK 736 |
Service Marketing
(Winter 2008) |
Zeithaml, Bitner, & Gremler (2006) |
2 weekends
(4 sessions) |
|
| Jochen Wirtz |
National
University of Singapore |
MBA
5505 |
Services
Marketing
(2004) |
Lovelock & Wirtz (2004) |
14
weeks
|
|
| Jochen Wirtz |
National
University of Singapore |
BMU
5014 |
Contemporary Issues in Business - Services
Management and Customer
Asset Management
(2007)
(Executive Course) |
Lovelock & Wirtz (2007) |
4
days
(16 sessions) |
|
| Valarie Zeithaml |
University
of North Carolina |
MBA 264 |
Services Marketing
(Spring 2007) |
Zeithaml, Bitner, & Gremler (2006) |
7
weeks
(14 sessions) |
|
