The American Marketing Association (AMA) Services Marketing Special Interest Group (SERVSIG) for the ASU Center for Services Leadership/Liam Glynn Scholarship gives emerging services scholars the opportunity to attend the Services Doctoral Consortium and the AMA Frontiers in Services Conference.

The ASU Center for Services Leadership is a research center within the W. P. Carey School of Business at Arizona State University. Founded in 1985 to pioneer the study of services, the Center for Services Leadership has established itself as a globally recognized authority on how to compete strategically through the profitable use of services. The Center for Services Leadership is the sponsor of this year’s Services Doctoral Consortium.

Liam Glynn was a Lecturer at the University College Dublin in the Smurfit Graduate School of Business. The first Director of the UCD Centre for Quality and Services Management, Liam published services marketing articles in France, Ireland, Italy, the United Kingdom, and the United States. Co-editor of Understanding Services Management in 1995, he was the Membership Coordinator for the AMA SERVSIG and co-chaired the first AMA SERVSIG Conference on services research in 1999.  He was 40 when his long battle with cancer ended. SERVSIG created an annual travel scholarship in Liam's name to honor his memory.

To be considered for the Liam Glynn Scholarship, applicants should submit a letter of interest and curriculum vita. Up to 2 scholarships may be awarded based on the applications received, to help the recipients with Consortium expenses. The scholarship winners will be presented with a cash prize and recognized at the Consortium.