{"id":9796,"date":"2020-05-25T20:28:37","date_gmt":"2020-05-26T00:28:37","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=9796"},"modified":"2020-05-27T22:12:31","modified_gmt":"2020-05-28T02:12:31","slug":"jsm-personas","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2020\/05\/jsm-personas\/","title":{"rendered":"Three personas and three anti-personas for engagement in services co-creation"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2020\/05\/98185156_1578929195607225_7076354358446653440_o-e1590452646452-1024x683.png\" alt=\"\" class=\"wp-image-9797\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2020\/05\/98185156_1578929195607225_7076354358446653440_o-e1590452646452-1024x683.png 1024w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2020\/05\/98185156_1578929195607225_7076354358446653440_o-e1590452646452-300x200.png 300w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2020\/05\/98185156_1578929195607225_7076354358446653440_o-e1590452646452-768x512.png 768w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2020\/05\/98185156_1578929195607225_7076354358446653440_o-e1590452646452.png 1070w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>What factors influence users\u2019 behaviours during services co-creation? Little research has attempted to specify how different factors, such as traits and demographics, might influence users\u2019 behaviours during co-creation.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JSM-06-2019-0244\/full\/html\"><em>Driving users\u2019 behaviours and engagement in co-creating services<\/em><\/a> by Anna-Sophie Oertzen, Gaby Odekerken-Shroder and Birgit Mager, two studies are outlined (an experimental design and interactive workshops) with the development of three personas and three anti-personas for co-creation.<\/p>\n\n\n\n<p>Service providers and service designers can use these findings to design better co-creation activities for various users, build a conducive working environment and select suitable participants for co-creation activities.<\/p>\n\n\n\n<p><strong>Reference:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.emerald.com\/insight\/search?q=Anna-Sophie%20Oertzen\">Oertzen, A.-S.<\/a>,&nbsp;<a href=\"https:\/\/www.emerald.com\/insight\/search?q=Gaby%20Odekerken-Schr%C3%B6der\">Odekerken-Schr\u00f6der, G.<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.emerald.com\/insight\/search?q=Birgit%20Mager\">Mager, B.<\/a>&nbsp;(2020), &#8220;Driving users\u2019 behaviours and engagement in co-creating services&#8221;,&nbsp;<em><a href=\"https:\/\/www.emerald.com\/insight\/publication\/issn\/0887-6045\">Journal of Services Marketing<\/a><\/em>, Vol. ahead-of-print No. ahead-of-print.&nbsp;<a href=\"https:\/\/doi.org\/10.1108\/JSM-06-2019-0244\">https:\/\/doi.org\/10.1108\/JSM-06-2019-0244<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What factors influence users\u2019 behaviours during services co-creation? Little research has attempted to specify how different factors, such as traits and demographics, might influence users\u2019 behaviours during co-creation. In Driving users\u2019 behaviours and engagement in co-creating services by Anna-Sophie Oertzen, Gaby Odekerken-Shroder and Birgit Mager, two studies are outlined (an experimental design and interactive workshops) [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,18],"tags":[288,551],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/9796"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=9796"}],"version-history":[{"count":4,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/9796\/revisions"}],"predecessor-version":[{"id":9827,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/9796\/revisions\/9827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/9797"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=9796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=9796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=9796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}