{"id":9341,"date":"2020-03-11T00:15:54","date_gmt":"2020-03-11T04:15:54","guid":{"rendered":"https:\/\/www.servsig.org\/wordpress\/?p=9341"},"modified":"2020-03-13T13:54:03","modified_gmt":"2020-03-13T17:54:03","slug":"marketing-financial-services-irmbam-in-nice-france","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2020\/03\/marketing-financial-services-irmbam-in-nice-france\/","title":{"rendered":"Marketing Financial Services @ IRMBAM in Nice, France"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Special session \u201cMarketing Financial Services: Marketing trends in Insurance, Banking & Fintech\u201d <\/strong><\/p>\n\n\n\n

at <\/p>\n\n\n\n

11th International Research Meeting in Business and Management (IRMBAM-2020)<\/p>\n\n\n\n

2-4th\nJuly 2020. Nice, France<\/strong><\/p>\n\n\n\n

Organizers: Prof Ilaria Dalla Pozza (IPAG, France), Dr Julie Robson (Bournemouth University, UK)<\/p>\n\n\n\n

Deadline<\/strong>: March 22nd<\/sup> 2020<\/p>\n\n\n\n

Interest in financial services\nmarketing has grown significantly in recent years both practically within the\nfinancial services industry and theoretically via scholarly research. This\ngrowth in marketing reflects the importance of financial services to global\neconomies and to the everyday lives of consumers.  Few other industries\ncan claim to have such a widespread impact on the prosperity of nations and\nindividuals.  <\/p>\n\n\n\n

The marketing of financial services is however different to that of tangible products and indeed to many other intangible services. It is a challenging sector in which to undertake research as products are complex, consumers can be apathetic and despite being highly regulated the sector has been characterized by its own marketing shortcomings. Financial services should not, however, be overlooked as a context for research in marketing as it also brings with it many opportunities in which to do cutting edge research. It has, for example,  been at the forefront of technological innovation bringing with it new forms of financial service providers (e.g. fintech) and new solutions to serve customers (e.g. robo advisers). In addition, financial services is increasingly looking to deliver products in a fair and ethical manner that align with global social and environmental agendas. <\/p>\n\n\n\n

The purpose of this session is to\npresent current research that addresses these contemporary issues in financial\nservices marketing and in so doing attract a wider range of researchers to\nconduct their research in this fascinating sector.<\/p>\n\n\n\n

Papers are welcome that address the\nfollowing themes. Research addressing other financial services themes from a\nbroad marketing perspective would also be welcome.<\/p>\n\n\n\n