{"id":8955,"date":"2019-11-21T21:28:40","date_gmt":"2019-11-22T02:28:40","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=8955"},"modified":"2019-11-21T21:29:22","modified_gmt":"2019-11-22T02:29:22","slug":"international-colloquium-on-relationship-marketing-2020-leicester-uk","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2019\/11\/international-colloquium-on-relationship-marketing-2020-leicester-uk\/","title":{"rendered":"ICRM 2020 in Leicester, UK"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

27th International Colloquium on Relationship Marketing<\/strong>
\nSeptember 15-18, 2020
\n<\/em>DeMontfort University, Leicester, UK<\/p>\n

Deadline (extended abstract, poster and panel proposal): April 10, 2020<\/strong><\/p>\n

The 27th Annual International Colloquium on Relationship Marketing\u00a0will be co-hosted by De Montfort University\u2019s Institute of Creative Technologies and Leicester Business School \u2014 representing the University\u2019s commitment to interdisciplinary research collaboration.\u00a0The conference will focus on the theme, “Relationship Marketing and Technology: A Love Hate Relationship?”<\/strong> The programme will include a two-day full Academic Colloquium and a Business Day bridging the gap between Academia and Practice.<\/p>\n

Contributions are invited exploring the roles of technologies in relationship marketing in contemporary business and society. Submissions from multi-disciplinary perspectives are especially welcome and those which demonstrate engagement with stakeholders across the public, private and third sectors.<\/p>\n

Potential topics<\/strong>
\n– Interdisciplinary perspectives of relationship marketing (RM), eg., technologies and database\/direct marketing marketing, services and technologies, customer relationships and technologies
\n– Customer base and network-based relationship marketing
\n– Management interdependencies between business actors (stakeholders) and customers
\n– Applications of contemporary technologies such as AIs, 5G, mobile-wearables, cryptos, blockchain, games, immersives, and many others
\n– Firm practice and customer demand on customised experience as a driving force in relationship management
\n– Technologies impacts eg., evolving and new channels, new ways of interacting, changing roles of data, automation and artificial intelligence, new types of services intervening in supply chains
\n– Contemporary issues for RM
\n– How the fundamental concepts of RM are evolving and adapting to reflect the influence of contemporary technologies
\n– Relevant theories that emerge for evolution of RM at both market-based and network-based levels
\n– How RM should be supported as a disciplinary field of interest
\n– Past, present and future perspectives of roles of technologies for\/in RM
\n– Customer\/stakeholder perspectives
\n– Value co-creation and RM
\n– Value and measurement of RM
\n– Sustainability, ethics and society for RM
\n– CSR in the age of advancing technologies for RM
\n– RM and well-being
\n– Challenges and opportunities in the sharing economy
\n– New and emerging business models<\/p>\n

Deadline<\/strong>
\nPlease submit an Extended Abstract or a proposal for a Debate, Panel discussion or Poster presentation by Friday 10th April 2020<\/strong>\u00a0via email to Tracy Harwood (tharwood@dmu.ac.uk)<\/p>\n

Extended Abstract (Paper Submission)<\/strong>
\nPlease submit an Extended Abstract, between 1,000 and 2,000 words, excluding title page (with title, keywords, and structured abstract), tables and references.
\nThe title page should not exceed 250 words and should include a title, at least three keywords to describe the topic and methods of your submission and a structured abstract.
\nThe structured abstract should indicate the following:\u00a0purpose (mandatory),\u00a0design \/ methodology \/ approach (mandatory),\u00a0findings (mandatory),\u00a0research limitations \/ implications (if applicable),\u00a0practical implications (if applicable),\u00a0social implications (if applicable),\u00a0originality \/ value (mandatory).
\nThe main text should be between 1,000 and 2,000 words excluding the title page and reference list.
\nAt the end of the abstract, a reference list in alphabetical order should be provided. References to other publications must be in Harvard style.
\nNo author details should be given in the extended abstract. Author details will only be provided through the submission process on the colloquium website.<\/p>\n

Poster presentation<\/strong>
\nSize of A2 poster (420 x 594 mm).
\nA clear indication of research purpose, major results, implications, and key references to be provided.<\/p>\n

Debates & Panel discussions<\/strong>
\nSubmissions for Debates and Panel discussions should have a maximum of 1,000 words and include a rationale, outline, panel, and\/or participants.
\nPlease inform us in case of the need for any additional technical equipment for your session, please attach any extended abstracts for individual authors to the proposal or session description.<\/p>\n

Notice<\/strong>
\nAuthors of accepted papers may decide whether the extended or the structured abstract will be published in the colloquium proceedings.<\/p>\n

Co-Chairs
\n<\/strong>Tracy Harwood and\u00a0Suha Omar (DeMontfort University)<\/p>\n

More info\u00a0here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

27th International Colloquium on Relationship Marketing September 15-18, 2020 DeMontfort University, Leicester, UK Deadline (extended abstract, poster and panel proposal): April 10, 2020 The 27th Annual International Colloquium on Relationship Marketing\u00a0will be co-hosted by De Montfort University\u2019s Institute of Creative Technologies and Leicester Business School \u2014 representing the University\u2019s commitment to interdisciplinary research collaboration.\u00a0The conference […]<\/p>\n","protected":false},"author":12,"featured_media":8956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[617,616,615,271],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/8955"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=8955"}],"version-history":[{"count":3,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/8955\/revisions"}],"predecessor-version":[{"id":8969,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/8955\/revisions\/8969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/8956"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=8955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=8955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=8955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}