{"id":8255,"date":"2019-05-28T22:23:05","date_gmt":"2019-05-29T02:23:05","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=8255"},"modified":"2019-05-29T17:12:57","modified_gmt":"2019-05-29T21:12:57","slug":"cfp-ams-advancing-conceptual-theoretical-articles-in-marketing-importance-writing-and-reviewing","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2019\/05\/cfp-ams-advancing-conceptual-theoretical-articles-in-marketing-importance-writing-and-reviewing\/","title":{"rendered":"CfP AMS: Advancing Conceptual, Theoretical Articles in Marketing: Importance, Writing, and Reviewing"},"content":{"rendered":"

\"\"Special Section of AMS Review<\/em><\/p>\n

Advancing Conceptual, Theoretical Articles in Marketing:<\/strong>
\nImportance, Writing, and Reviewing<\/strong><\/p>\n

Deadline for submissions: October 1, 2019<\/strong><\/p>\n

There have been numerous calls for more conceptual, theoretical articles in marketing (Hulland 2019, MacInnis 2011, Yadav 2010). It has also been noted that conceptual articles are most cited and garner an exceptionally high proportion of the major awards (e.g., Maynard\/Hunt Award, AMA\/Sheth Foundation Award, etc.). More generally, it can be argued that, even in \u201cempirical\u201d articles, it is the conceptual, theoretical contribution that is the real impact and essentially what is always cited.<\/p>\n

Yet, conceptual articles continue to constitute a relatively small percentage of articles in marketing related journals in general and, arguably, an even more miniscule proportion of articles in A-level and \u201celite\u201d journals. In fact, the number of conceptual articles has been shown to be declining (Yadav 2010). Arguably, this dearth of conceptual, theoretical articles is leading to a situation that has pointed to marketing becoming characterized as a theory-importing discipline (Clark et al. 2014, Piercy 2002) that is becoming \u201cmarginalized\u201d (Lehmann, McAlister, and Staelin 2011: see also Hunt 2018). A number of reasons have been suggested for this situation:<\/p>\n

\u2022 The importance of theory is underemphasized in marketing doctoral education.
\n\u2022 Doctoral students are often not taught conceptual writing, except to the extent that it supports
\ndata-driven findings.
\n\u2022 Conceptual articles do not have clear templates as do empirical articles and, therefore, are
\nperceived to be more difficult\/riskier to write.
\n\u2022 Editors are often hesitant to publish conceptual articles, especially those that challenge
\ninstitutionalized thought, either for fear of jeopardizing their journal\u2019s reputation, or lack of
\ncomfort evaluating conceptual articles.
\n\u2022 Both editors and reviewers are often either less comfortable reviewing conceptual-only
\nmanuscripts
\n\u2022 Various perspectives suggesting that all articles should be empirical or that theoretical articles are not adequately practical.<\/p>\n

The purposes of this special issue are to advance theoretical development in marketing by emphasizing the role and importance of conceptual articles and exploring issues of problematizing, developing, writing and reviewing conceptual, theoretical manuscripts. Both conceptual manuscripts (including reviews), for peer review, and commentaries, for editorial review, will be considered. Appropriate topics include but are not limited to:<\/p>\n

\u2022 The role and importance of conceptual theory development in marketing
\n\u2022 The issue of problematization for impact
\n\u2022 The art and craft of writing conceptual articles and developing compelling conceptual insights
\n\u2022 The history, current state, and future of conceptual work and theory development in marketing
\n\u2022 The structure and organization of conceptual articles
\n\u2022 The nature of the theorization process
\n\u2022 The \u2018methodological\u2019 considerations of conceptual articles
\n\u2022 Lessons to be learned from other disciplines about theory development in marketing
\n\u2022 Reviewing conceptual articles<\/p>\n

Review Process and Timeline<\/strong><\/p>\n

Note: The special section has a relatively tight review and decision schedule following the first submission. It is anticipated that final decision (acceptance\/conditional acceptance) for this special issue will be made after the first revision. Manuscripts that are deemed promising but still needing work will be considered for a later issue.<\/p>\n

Submission of full manuscripts on AMSR\u2019s<\/em>
\nonline submission system:\u00a0<\/em>https:\/\/www.editorialmanager.com\/amsr\/default.aspx\u00a0 <\/em><\/p>\n

October 1, 2019 (papers will be processed as\u00a0<\/em>they are received)<\/em><\/p>\n

First editorial decision and reviewer comments\u00a0 \u00a0 \u00a0 November 20, 2019<\/em><\/p>\n

Revision due date\u00a0 \u00a0 \u00a0 January 31, 2020<\/em><\/p>\n

Final editorial decision\u00a0 \u00a0 \u00a0 February 15, 2020<\/em><\/p>\n

Final copy due\u00a0 \u00a0 \u00a0 March 15, 2020<\/em><\/p>\n

Publication planned for\u00a0 \u00a0 \u00a0 June 2020<\/em><\/p>\n

Additional Information<\/strong><\/p>\n

For additional questions regarding the special issue, please contact the editor, Stephen L. Vargo, at AMSRev@hawaii.edu<\/p>\n

About AMS Review<\/strong><\/p>\n

For additional information about AMS Review, please see:
\nhttp:\/\/www.springer.com\/business+%26+management\/journal\/13162<\/p>\n

References<\/strong><\/p>\n

Clark, T, T. M. Key, M. Hodis, and D. Rajaratnam. 2014. “The Intellectual Ecology of Mainstream
\nMarketing Research: An Inquiry into the Place of Marketing in the Family of Business
\nDisciplines.” Journal of the Academy of Marketing Science 42 (3):223-241.<\/p>\n

Hulland, J. 2019. “In through the Door.” Journal of the Academy of Marketing Science 47 (1):1-3.<\/p>\n

Hunt, S. D. 2018. “Advancing marketing strategy in the marketing discipline and beyond: from promise,
\nto neglect, to prominence, to fragment (to promise?).” Journal of Marketing Management 34 (1-
\n2):16-51.<\/p>\n

Lehmann, D. R., L. McAlister, and R. Staelin. 2011. “Sohistication in Research in Marketing.” Journal of
\nMarketing 75 (4):155-65.<\/p>\n

MacInnis, Deborah J. 2011. “A Framework for Conceptual Contributions in Marketing.” Journal of
\nMarketing 75 (July):136\u2013154.<\/p>\n

Piercy, N. 2002. “Research in marketing: Teasing with trivia or risking relevance?” European Journal of
\nMarketing 36 (3):350-363.<\/p>\n

Yadav, Manjit S. 2010. “The Decline of Conceptual Articles and Implications for Knowledge
\nDevelopment.” Journal of Marketing 74 (1):1-19.<\/p>\n","protected":false},"excerpt":{"rendered":"

Special Section of AMS Review Advancing Conceptual, Theoretical Articles in Marketing: Importance, Writing, and Reviewing Deadline for submissions: October 1, 2019 There have been numerous calls for more conceptual, theoretical articles in marketing (Hulland 2019, MacInnis 2011, Yadav 2010). It has also been noted that conceptual articles are most cited and garner an exceptionally high […]<\/p>\n","protected":false},"author":1,"featured_media":8339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/8255"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=8255"}],"version-history":[{"count":7,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/8255\/revisions"}],"predecessor-version":[{"id":8377,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/8255\/revisions\/8377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/8339"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=8255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=8255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=8255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}