{"id":8242,"date":"2019-05-02T15:57:32","date_gmt":"2019-05-02T19:57:32","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=8242"},"modified":"2019-06-19T11:44:48","modified_gmt":"2019-06-19T15:44:48","slug":"cfp-ijim-technology-meets-marketing","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2019\/05\/cfp-ijim-technology-meets-marketing\/","title":{"rendered":"CfP IJIM: Technology Meets Marketing"},"content":{"rendered":"

\"\"<\/a>Special Issue of the\u00a0International Journal of Information Management<\/em><\/p>\n

When Information Technology Meets Marketing: Value-creation Along The Customer Journey<\/strong><\/p>\n

Editors:\u00a0Sanjit K Roy,\u00a0Richard L. Gruner,\u00a0Eleonora Pantano<\/p>\n

Deadline:\u00a0 January 31st, 2020<\/strong><\/p>\n

Information technology advancements continue to fuel much excitement among marketers. There are many value creation opportunities from changes in both the technology and consumer behaviour landscapes, and they are arising and evolving rapidly. However, as new technology (e.g., artificial intelligence, Internet-of-Things-based applications, cryptocurrencies) complements and replaces established technology (e.g., online retailers, websites, digital advertising tactics) excitement often turns into confusion. Confusion often stems\u2014for even the most seasoned managers\u2014out of a sense of uncertainty and imbalance about the question of when to adopt what information technology to maximize value creation opportunities along the customer journey (Gartner Research 2019). The explosion in potential customer touch points along the customer journey and the reduced control over the customer experience create a need to develop a stronger understanding of information technology changes, and to wholly embrace technological transformation across the business, to create and deliver customer value (Lemon and Verhoef, 2016). In this hyper-connected business landscape, companies need to move away from traditional methods of value creation and embrace a more customer-centric and solution-oriented approach (Johannessen & Olsen, 2010). Importantly, an interplay of technological, human and relational aspects underpins this value creation process (Bo\u017ei\u010d & Dimovski, 2019). Such a rapidly changing business landscape coupled with the accelerated development of new technologies is altering the very nature of interactions between consumers, technologies and companies (Larivi\u00e8re et al., 2017). These changes have created a need for more research that fosters an understanding of customer needs across touchpoints with the firm. Similar research efforts have significant potential implications for increased customer retention, higher levels of customer engagement and higher firm profitability (Gursoy et al., 2019; Voorhees et al., 2017).<\/p>\n

Against this backdrop, this IJIM Special Issue calls for papers that help make sense of an evolving marketplace and unlock value-creating opportunities along the customer journey.<\/p>\n

Papers considered for the Special Issue should focus on topics and questions including, but not limited to, the following:<\/p>\n