{"id":760,"date":"2015-01-20T10:22:06","date_gmt":"2015-01-20T10:22:06","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=760"},"modified":"2015-02-05T16:38:51","modified_gmt":"2015-02-05T16:38:51","slug":"23rd-international-colloquium-on-relationship-marketing-icrm-2015-in-helsinki","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2015\/01\/23rd-international-colloquium-on-relationship-marketing-icrm-2015-in-helsinki\/","title":{"rendered":"23rd International Colloquium on Relationship Marketing (ICRM) 2015 in Helsinki"},"content":{"rendered":"<p><a href=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2015\/01\/Screenshot-2015-01-20-14.13.36.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-791\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2015\/01\/Screenshot-2015-01-20-14.13.36.jpg\" alt=\"Screenshot 2015-01-20 14.13.36\" width=\"707\" height=\"263\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2015\/01\/Screenshot-2015-01-20-14.13.36.jpg 707w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2015\/01\/Screenshot-2015-01-20-14.13.36-300x112.jpg 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/a><\/p>\n<p>The 2015 Colloquium is being hosted by CERS Centre for Relationship Marketing and Service Management and the Department of Marketing, HANKEN School of Economics 15-17 September 2015 in Helsinki, Finland. The Colloquium theme is Relationship Marketing: Back to the Roots and into the Future.<\/p>\n<p>ABOUT ICRM<\/p>\n<p>The ICRM colloquium was originally conceived as an on-going forum for creating new knowledge and circulating viewpoints which challenge established marketing management theory and practices. David Ballantyne, the first convenor, had the vision of a Colloquium which went beyond the bounds of a small and friendly conference to one which would expand and sustain a community of researchers, allow sufficient time for dialogue among those researchers, and provide access to academic journals for publishing the Colloquia papers. Networks and dialogue remain essential elements of the Colloquium.<\/p>\n<p>ICRM 2015 AT HANKEN SCHOOL OF ECONOMICS, FINLAND<\/p>\n<p>In 2015, we take the ICRM colloquium back to its roots, highlighting a participatory approach. Towards this end, we will host a series of small group discussions, along with an interactive panel discussion with world-known relationship marketing experts. As special guest, we will have the father of the ICRM colloquium, Professor David Ballantyne from University of Otago. He and a number of distinguished academics will participate in an interactive discussion with the audience. We will also run a series of workshops aiming at co-authored articles.<\/p>\n<p>ICRM CONFERENCE THEMES<\/p>\n<p>The conference will highlight the latest thinking in relationship marketing, but also question the role of relationship marketing in contemporary marketing. What do we know, what do we not know, where do we come from, and where should we go from here?<\/p>\n<p><strong>A Critical Eye on the Phenomenon of Relationships<\/strong><\/p>\n<ul>\n<li>The nature and role of relationships and relationship marketing<\/li>\n<li>Logics and mental models<\/li>\n<li>Customer perspectives on relationships<\/li>\n<li>Service in relationship marketing<\/li>\n<li>Methodologies for studying relationships<\/li>\n<li>Relationship marketing in contemporary business<\/li>\n<li>Future and emerging topics in relationship marketing<\/li>\n<\/ul>\n<p><strong>Relationship Management<\/strong><\/p>\n<ul>\n<li>Return on Relationships (profitability)<\/li>\n<li>Relationship productivity<\/li>\n<li>Relationship sales<\/li>\n<li>Initiation, maintenance and dissolution of relationships<\/li>\n<li>Relationship communication<\/li>\n<li>Networks and many-to-many relationships<\/li>\n<li>Dark side of relationships<\/li>\n<\/ul>\n<p><strong>Other Relationship Themes and Aspects<\/strong><\/p>\n<ul>\n<li>Diagnosing relationships in different contexts<\/li>\n<li>Digital and community relationships<\/li>\n<li>Brand relationships<\/li>\n<li>Sustainability and ethics<\/li>\n<li>Emotions in relationships<\/li>\n<li>Relationship dynamics<\/li>\n<li>Other relevant themes<\/li>\n<\/ul>\n<p>PAPER SUBMISSION<\/p>\n<ul>\n<li>Submissions are to be no more than 2500 words (Times New Roman, 12 pt. font, 1.5 spaced)<\/li>\n<li>Papers to be submitted by the <strong>15th of March, 2015<\/strong><\/li>\n<li>Feedback and notification of acceptance by <strong>4th of May, 2015<\/strong><\/li>\n<li>Submission of final, updated paper by <strong>1st of August, 2015<\/strong><\/li>\n<li>All submitted papers will be considered for inclusion in the colloquium by the conference chairs and the academic committee.<\/li>\n<li>Information about paper submission and special issues, see<a title=\"http:\/\/www.icrm2015.fi\/\" href=\"http:\/\/www.icrm2015.fi\/\"> www.icrm2015.fi<\/a><\/li>\n<\/ul>\n<p>PRELIMINARY PROGRAMME<\/p>\n<p>The conference will be held on 15-17 September, 2015 at HANKEN School of Economics in Helsinki, Finland.<\/p>\n<ul>\n<li>15th of September, reception and registration at 6 p.m.<\/li>\n<li>16th of September, full-day colloquium, Gala Dinner<\/li>\n<li>17th of September, full-day colloquium, ends by 5.30 p.m., optional evening programme<\/li>\n<\/ul>\n<p>ORGANIZING COMMITTEE<\/p>\n<p><strong>Colloquium chairs<\/strong><\/p>\n<ul>\n<li>Johanna Gummerus, Assistant Professor, Hanken School of Economics<\/li>\n<li>Christian Gro\u0308nroos, Professor Emeritus, Hanken School of Economics<\/li>\n<\/ul>\n<p><strong>Scientific committee<\/strong><\/p>\n<ul>\n<li>Kristina Heinonen, Professor, Hanken School of Economics<\/li>\n<li>Anu Helkkula, Assistant Professor, Hanken School of Economics<\/li>\n<li>Catharina von Koskull, Ph.D., Hanken School of Economics<\/li>\n<li>Christian Kowalkowski, Assistant Professor, Linko\u0308ping University<\/li>\n<li>Karl-Jacob Mickelsson, Ph.D., Hanken School of Economics<\/li>\n<li>Tore Strandvik, Professor, Hanken School of Economics<\/li>\n<\/ul>\n<p><strong>Contacts<\/strong><\/p>\n<p>icrm@hanken.fi<\/p>\n<p><a title=\"http:\/\/www.icrm2015.fi\/\" href=\"http:\/\/www.icrm2015.fi\/\">www.icrm2015.fi<\/a><\/p>\n<p>CERS Centre for Relationship Marketing and Service Management Department of Marketing<br \/>\nHanken School of Economics<br \/>\nArkadiankatu 22<br \/>\n00101 Helsinki<br \/>\nFinland<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2015 Colloquium is being hosted by CERS Centre for Relationship Marketing and Service Management and the Department of Marketing, HANKEN School of Economics 15-17 September 2015 in Helsinki, Finland. The Colloquium theme is Relationship Marketing: Back to the Roots and into the Future. ABOUT ICRM The ICRM colloquium was originally conceived as an on-going [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/760"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":10,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/760\/revisions"}],"predecessor-version":[{"id":883,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/760\/revisions\/883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/791"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}