{"id":6923,"date":"2018-08-08T16:48:01","date_gmt":"2018-08-08T20:48:01","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=6923"},"modified":"2018-08-09T07:11:12","modified_gmt":"2018-08-09T11:11:12","slug":"cfp-journal-of-marketing-better-marketing-for-a-better-world","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2018\/08\/cfp-journal-of-marketing-better-marketing-for-a-better-world\/","title":{"rendered":"Cfp: Journal of Marketing: Better Marketing for a Better World"},"content":{"rendered":"

\"\"Special issue of the Journal of Marketing<\/em><\/p>\n

Better Marketing for a Better World<\/strong><\/p>\n

Special Issue Editors:<\/p>\n

Christine Moorman\u00a0(Duke University),
\nRajesh Chandy (London Business School),
\nGita Johar (Columbia Business School), and
\nJohn Roberts (University of New South Wales)<\/p>\n

Deadline: 1 Jun 2019<\/strong><\/p>\n

Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side\u2014it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. This Special Issue of the Journal of Marketing seeks to bring together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world.<\/p>\n

The focus of this Special Issue on a \u201cbetter world\u201d emphasizes the impact of marketing beyond just what is good for the financial performance of firms\u2014it emphasizes marketing\u2019s role in the welfare of the world\u2019s other stakeholders and institutions.<\/p>\n

Research questions for the Special Issue include:<\/p>\n

    \n
  1. Do marketing activities (e.g., the marketing mix, marketing training, leadership, partnership\/channel management, controls and incentives, or customer-focused cultures) contribute to a better world? Where, when, how, or why do they do so?<\/li>\n
  2. Under what conditions might marketing lead to worse outcomes for some or all stakeholders? How can policy, regulation, or activism-based initiatives improve marketing\u2019s contribution in this regard?<\/li>\n
  3. How can marketing approaches that already generate positive outcomes be made more efficient and\/or effective? Conversely, how can the negative outcomes of some marketing approaches be reduced?<\/li>\n
  4. When and how does marketing foster positive versus negative externalities and how can negative externalities be ameliorated?<\/li>\n
  5. How can firms, governments, non-profits, NGOs, and other societal stakeholders work to create win-win situations that benefit commercial as well as non-commercial stakeholders?<\/li>\n
  6. What marketing technologies and practices can be used to nudge consumers, managers, markets, communities, and societies to contribute to a better world?<\/li>\n<\/ol>\n

    See the complete\u00a0Call for Papers<\/a>\u00a0for more details on research questions, submission details, and sessions at upcoming conferences.<\/p>\n

    Visit the\u00a0Journal of Marketing<\/a>\u00a0for new research, webinars, and other information<\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Special issue of the Journal of Marketing Better Marketing for a Better World Special Issue Editors: Christine Moorman\u00a0(Duke University), Rajesh Chandy (London Business School), Gita Johar (Columbia Business School), and John Roberts (University of New South Wales) Deadline: 1 Jun 2019 Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the […]<\/p>\n","protected":false},"author":1,"featured_media":6985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/6923"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=6923"}],"version-history":[{"count":4,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/6923\/revisions"}],"predecessor-version":[{"id":7042,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/6923\/revisions\/7042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/6985"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=6923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=6923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=6923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}