{"id":6797,"date":"2018-07-10T07:59:58","date_gmt":"2018-07-10T11:59:58","guid":{"rendered":"http:\/\/www.servsig.org\/wordpress\/?p=6797"},"modified":"2018-07-10T07:59:58","modified_gmt":"2018-07-10T11:59:58","slug":"4th-icmi-in-bournemouth-england","status":"publish","type":"post","link":"https:\/\/www.servsig.org\/wordpress\/2018\/07\/4th-icmi-in-bournemouth-england\/","title":{"rendered":"4th ICMI in Bournemouth, England"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6798\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/07\/image.jpg\" alt=\"\" width=\"640\" height=\"320\" \/><\/p>\n<p style=\"text-align: center;\"><strong>4th ICMI\u00a02018<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>13th &#8211; 14th September 2018<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Bournemouth University, Bournemouth, England<\/strong><\/p>\n<p style=\"text-align: center;\">Deadline:\u00a0August\u00a01<sup>st<\/sup>\u00a0<sup>\u00a0<\/sup>\u00a02018<\/p>\n<p style=\"text-align: left;\">The 4th International Conference for Marketing in the Insurance industry (ICMI) serves as the primary platform to promote research in the field of insurance marketing. In a friendly atmosphere, current academic thoughts and ideas will be discussed and exchanged by insurance marketing experts with the aim of advancing quality research in this sector.<\/p>\n<p>Following three very successful conferences in Paris, France (2015, 2016) and St. Gallen, Switzerland (2017), we are looking forward to welcoming you in Bournemouth on September 13<sup>th<\/sup>\u00a0and 14<sup>th<\/sup>, 2018.<\/p>\n<div id=\"page\">\n<p>The Association for Insurance Marketing (AIM) invites you to submit a paper for presentation at the 4th International Conference for Marketing in the Insurance industry (ICMI) held at Bournemouth University, England. The Association welcomes conceptual and\/or empirical research papers on topics in insurance marketing.<\/p>\n<p>Best papers from the Conference will be invited to submit a full paper to be considered for publication in the <strong>International Journal of Bank Marketing<\/strong> or the <strong>Service Industries Journal.<\/strong><\/p>\n<\/div>\n<div id=\"page\">\n<p>Contributions may touch upon one of the following insurance marketing topics (but are not limited to):<\/p>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Interaction behaviour and strategies<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Data sharing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Multi- and omni-channel management<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Trends in consumer behaviour<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Branding<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Trust<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>E-insurance and digitization<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Apps and Social Media<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>(Dis-) Intermediation: The new role of agencies and brokers<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>The relationship between actuarial sciences and marketing<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Smart data for marketing and strategy and its application for insurance<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Loyalty and customer satisfaction<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Gamification<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Innovative value proposition<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Customer lifetime value<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Emergence of multifaceted customer journeys<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Cross-cultural differences of consumer behaviour<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>The role of insurtechs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"list-style-type: none;\">\n<ul type=\"disc\">\n<li>Customer Experience<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>You are kindly invited to submit your contribution, an extended abstract (maximum 2000 words) or a full paper (max 5000 words), in English by August 1<sup>st<\/sup>\u00a0<sup>\u00a0<\/sup>\u00a02018.<\/p>\n<p>Authors submitting an extended abstract should provide an introduction, purpose of the study, theoretical foundations, methodology, findings, discussion, conclusion, potential contributions to the field and references.<\/p>\n<p>Submissions should not already be published in any journal or publication (including online journals, books and book chapters). Authors will be notified of acceptance\/rejection decision by August 20<sup>th<\/sup>\u00a02018.<\/p>\n<p>At least one of the authors of a paper should register for ICMI 2018 and present the contribution in a competitive paper session.<a title=\"Registration\" href=\"https:\/\/www.associationforinsurancemarketing.com\/call-for-papers\/registration\/\" target=\"_top\">Registration<\/a>\u00a0will open on: July 2<sup>nd<\/sup>\u00a02018.<\/p>\n<p>Please send your contribution* to: <a href=\"mailto:jrobson@bournemouth.ac.uk\">jrobson@bournemouth.ac.uk\u00a0\u00a0<\/a><\/p>\n<\/div>\n<p>more information <a href=\"https:\/\/www.associationforinsurancemarketing.com\/call-for-papers\/2018-conference\/\">here<\/a><\/p>\n<p><a href=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/07\/image-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6799 alignnone\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/07\/image-1.jpg\" alt=\"\" width=\"320\" height=\"90\" srcset=\"https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/07\/image-1.jpg 320w, https:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/07\/image-1-300x84.jpg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><a href=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/07\/1526904485.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6800 alignnone\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/07\/1526904485.gif\" alt=\"\" width=\"270\" height=\"160\" \/><\/a><a href=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/07\/image-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6801 alignnone\" src=\"http:\/\/www.servsig.org\/wordpress\/wp-content\/uploads\/2018\/07\/image-2.jpg\" alt=\"\" width=\"156\" height=\"128\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>4th ICMI\u00a02018 13th &#8211; 14th September 2018 Bournemouth University, Bournemouth, England Deadline:\u00a0August\u00a01st\u00a0\u00a0\u00a02018 The 4th International Conference for Marketing in the Insurance industry (ICMI) serves as the primary platform to promote research in the field of insurance marketing. In a friendly atmosphere, current academic thoughts and ideas will be discussed and exchanged by insurance marketing experts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/6797"}],"collection":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/comments?post=6797"}],"version-history":[{"count":3,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/6797\/revisions"}],"predecessor-version":[{"id":6821,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/posts\/6797\/revisions\/6821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media\/6798"}],"wp:attachment":[{"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/media?parent=6797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/categories?post=6797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servsig.org\/wordpress\/wp-json\/wp\/v2\/tags?post=6797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}